Over the past few years, Mobile App Marketing has evolved into a strategic need to bring a business or idea on a global platform.
As an average, more than 2,000 apps have been launched on a daily basis resulting in heavy traffic on app stores.
Such a wide gamut of apps getting developed and being introduced each day has brought the users into a perplexed trauma.
Whether it’s an iOS or Android user, he/she is just bewildered which app should be on his/her device and which shouldn’t be. Having a limited device storage space, it becomes impossible for a user to get each and every app downloaded to his/her device.
The free apps have blown air to the flames of this Smartphone era confusion.
Having such a great number of apps is though less shocking than the rate of getting them uninstalled by the users. Most of the apps present on various platforms generally survive for a short time in their users’ device.
Mostly the interesting and attractive looking apps are downloaded but it’s a fact that nearly 26 percent apps are uninstalled in the very first hour, according to one Kantar/ITR study. The study further reveals that the app uninstall percentages go up to 38 percent on the first day, 64 percent in one month and in 12 months nearly 90 percent of the apps get uninstalled by the users. Rarely may there be an app that could survive on a user’s device for more than a year.
Reasons for Getting Apps Uninstalled
Now, let’s look at some general reasons for getting an app uninstalled by a user, in the following three categories: Games, Education and Business.
Having the largest number of apps, the category faces the largest number of uninstalled apps as well. Apart from many reasons, the major can be listed as boredom, poor instructions, too addictive, drains the battery and so on. As per reports, the majority uninstalls the game because they do not enjoy playing it (69.3 percent), or because they are annoyed by the adverts (65.4 percent).
Similarly, a high number of users (59.7 percent) get fed up by regularly popping notifications and end up uninstalling the app. And would you consume device storage for keeping a gaming app in which you have mastered all the levels? Obviously a big ‘no’.
Education sector has witnessed a wild boost as it has also witnessed an easy accessibility through mobile apps. However, 40.4 percent of people uninstall an educational app just because the information no longer grabs their interest.
34.2 percent of the users feel that they didn’t get the engagement they were looking for from the app, so they hunt for the next one; while 22.4 percent uninstall an educational app due to the irrelevance of the information provided in it. Spelling or grammar errors also play their role here.
Having the average frequency of use of 2.3 times per week, most of the business apps are basically uninstalled when the user faces poor functionality, data loss, spelling and grammatical errors.
According to the studies, 28.4 percent of people uninstall a business app when they find a better option, 27.0 percent report the reason of poor experience and 24.6 percent get frustrated from paying extra while adding some latest or additional features.
Related Article: On the Go: Mobile Apps to Help Run Your Business From Anywhere
Technical Reasons for Uninstalling Apps
Now, let’s proceed further to the technical reasons why a user uninstalls an app from their device. It is important to note that the apps that are “buggy”, meaning the apps that cause freezing, crashing, slow speed, much battery consumption and have too many advertisement pop-ups, witness a low chance of survival.
There is not even a single web or mobile app that is bug-free, but apps that go the least buggy are more successful. A study by uSamp found that freezing converts 76 percent installs into delete or uninstall, crashing causes 69 percent of uninstalls, slow speed 59 percent, too much battery consumption 55 percent, while the uninstall rate due to too many advertisements is 53 percent.
The following technical issues are also responsible for uninstalls:
- NonStandard GUI (Graphical User Interface) Controls: The nonstandard scrollbars, text, and elements that look like buttons but are inactive. Users try to tap and initiate those, assuming there are links to further steps.
- Not Localized: English is not a native language to each and every resident of this globe and so an app in a regional language is more likely to face less uninstalls.
- No Default Values: Default values provide easy proceeding for users and create a friendly and easy experience. Manual filling gets a user irritated which results into app uninstall.
- Overload of Features: Multiple features in a single app sometimes germinate confusion into a user’s mind and results in uninstall.
- Complex Registration Process: The lengthy and tough registration sometimes makes a user uninstall the app rather than using it.
How to Make Your App User-Friendly
Having gone through all the basic reasons for getting an app uninstalled or deleted, the question arises, “How can we make an app user-friendly?” or “What precautions should be taken into consideration when it comes to the concept and design of an app so that it can survive for a longer time in a user’s device?”. Here are some tips in the form of shoulds and should-not's for your app that can help:
- An app shouldn’t be annoying; it should avoid too much information, ads and notifications.
- It shouldn’t be too complex; it should avoid hectic and lengthy registration process and collecting unnecessary data.
- It shouldn’t ask for ratings frequently; apps should be asking for feedback at the right time and that specific time for interrupting users should be planned out well.
- It should be responsive in offline mode.
- It shouldn’t ask for updates too frequently; taking a few things into account, a balanced update schedule for your app should be developed.
- It should have an attractive and unique design.
- It shouldn’t consume too much storage space.
- It shouldn’t affect device performance in a bad way.
- It should be safe in terms of data security or privacy concerns.
- It should have a proper backup when a problem arises.
Related Article: Launching An App? You Need These Tips for Promotion
App uninstall is an unavoidable situation which actually acts as an agent of bringing better changes into it. Developers shouldn’t be taking it as a failure, but rather as a chance to invest more capabilities into making it user-friendly. You should be collecting users’ reviews and by evaluating each and every shortcoming, your developers will be able to come up with a way to improve the app.