How do you make fast food more convenient? It's already a restaurant experience founded on the idea that people don't want to wait more than five minutes for their meals, and they don't want to pay an arm and a leg. On-the-go breakfast, lunch and dinner has become the norm for many in the business world, but, with increasing frequency, people don't even have the time or chance to stop by their favorite fast-food establishment to pick up a breakfast sandwich and a coffee on their way to work.
In this ironic world, convenience needs to become more convenient. And it has, to a large extent. Point-of-sale and mobile payment technologies have opened up an extraordinary number of possibilities for businesses looking to give consumers an efficient shopping experience with improved service.
Moving Away from Cash In fact, Bloomberg recently highlighted the investments Burger King and Chipotle Mexican Grill have made in giving customers an alternative way to make purchases. Both fast food stalwarts have mobile apps that allow diners to order their meals online, advancing the notion that Bob Goldin, executive vice president at restaurant researcher Technomic Inc., explained as a trend toward a society based on credit and debit transactions.
Related: Explore credit card processing resources.
Why Mobile is a Sound Investment Furthermore, mobile apps are widely popular with younger generations, so providing a target demographic like teens and twenty-somethings with payment system based on a technology they readily use is a solid investment in the future. Here's why small or midsized business should take advantage of behavioral traits of a growing segment of the buying public:
- Consumers develop habits based on their experiences, whether they're positive or negative.
Without a doubt, technological innovations change the way people interact with each other and businesses. But if your customers are not satisfied with a mobile app or online payment system, they'll likely stop using it.
As a result, you should:
- Test, research or follow a model of success.
Commonly, businesses think alike in targeting consumers with convenience, especially in the area of mobile payment systems. Most, if not all, banking institutions have a mobile app. The same can be said for retailers. The best part about this technology is that it's adaptable to users' experiences. Consumer feedback is an invaluable resource to ensure a company's app is meeting expectations, meaning a rating system or a customer satisfaction form is crucial to understand whether your app is hitting the mark.
Bringing E-commerce and In-Store POS Together Some companies have hit the nail on the head: Shopify, traditionally an online payment portal provider, has developed a point-of-sale system that bridges the gap between physical retail spaces and e-commerce. TechCrunch explained the company provides enterprises with a unified POS system using iPads, that allows retailers to check inventory and levels of sales.
As you might suspect, business leaders behind the iconic golden arches are anxious to get a leg up on this trend. The company reported that users can order food through the mobile app and then get their food in store or at the drive-thru.
Time continues to be a precious luxury. Business owners who wish to make the most of customer experience have a number of options available to take advantage of mobile technology. In all likelihood, it will be sound investment for you. Speed of service helps move more customers through the purchasing process.
Moreover, faster and more convenient payment systems give businesses more time to develop their relationship with consumers. Your employees can delegate more of their time to addressing any issues or questions a consumer might have with their product or service.