Using Business Card Holders

Stand out by using business card holders to network in unique ways
By Samantha Gonzales Holders for business cards are the standard accessory for any entrepreneur. They're practically a necessity for any serious, networking business person in need of ready and easy access to their calling cards. Because business cards are cheap and usually bought in large quantities, a reusable organizational tool like a business card holder can come in handy anywhere you want to get the word out about your business.

Business card holders come in many forms. They can be small and stored in your back pocket or bag, medium-sized and free-standing or designed as large displays. Whatever your preference in holder type, you should take advantage of your sectioned business information. When deciding on a business card holder to buy and use consider the following:

1. Business card holders can be placed where your customers and target market gather.

2. Suppliers of business cards often offer large holders capable of housing many cards at once.

3. The presentation of your business cards is almost as important as the business cards themselves.

Buy a business card holder that gives the right impression

Business card holders can increase your profit margin just by being present. They protect cards, guarding against wrinkling and creasing, and can even continue to advertise your business after the last card has been drawn if your personal information is printed on the card holder.
Try:  Engraved business card holders remind your customers of your identity and give you an air professionalism and individuality. Memorable Gifts has a variety engraveable business card holder styles and materials. CardCues offers an interesting way to advertise your business cards by constructing a glossy holder made to look like your business card. You can then put the holder up on a bulletin board or stand it on a desk.

Position your business card display where your customers will see it

Business cards don't sell themselves. To help them find their way into your customers' pockets, you need to make them attractive and unable to be ignored even by the busiest customer. One way to ensure that they slip into customers' bags is to put their holders in your customers' line of sight.
Try:  Plastic Product Manufacturing sells multiple business card displays with varying numbers pockets. In addition to holding business cards, they also boast a space to hold a business signs and are designed to be mounted on a wall at eye level. Innovative Plastics can help you customize a display by detailing it with your logo, artwork or another message at the top of the display.

Take your bulk business card holders outside

Your business doesn't end in an office. Lots of times, networking is the biggest part of keeping a business going and successfully advertising yourself keeps your business alive. Many business owners have found new and creative ways to get their business cards out to the general public, including attaching acrylic business card holders to their cars and putting plastic business card holders anywhere else that's readily accessible and eye-catching.
Try:  Vehicle Card Pockets sells easy-to-install acrylic business card holders for your car. A complimentary sticker invites potential customers to "Take One." Business card holders from Displays2Go are weatherproof, made from molded plastic and are designed to be used on the exterior of a building. Spring lids make taking a business card easy and refilling the holder with more cards even easier.

• Business card holders designed with your own logo and artwork are great for advertising, but don't discount the plain ones, especially if your business is mobile. Many changes in your business' information could mean more money that has to be spent on new, customized displays.