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Cookbook publishers create cookbooks for public consumption. This includes editing, cover creation and printing or electronic distribution. Entrepreneurs looking to get into the field of cookbook publishing must understand these three parts of the development process and how each affects their profitability.
The editing team does more than check for typos and grammatical problems. Style and flow, two concepts that deal with how well words relay information, are also a large part of editing. Smaller businesses may divide acquisitions, copy or line editing into one position. Errors at the editing level tend to be noticeable, as stilted sentences or numerical errors may ruin recipes.
Cover creation is best handled by professionals. The cover is the first thing a potential buyer is likely to notice and may determine whether the cookbook receives consideration. Graphic artists with a background in book creation may be expensive, but small businesses can use freelancers to help fill gaps in staff skills. Poor covers often result in poor sales.
Printing and electronic distribution are the sales end of production. Small businesses often rely on small print runs or electronic books to move their product without the expense of bulk orders. Electronic books, print-on-demand and many other technologies are still emerging in this field, and Business.com remains a great source for the latest information on cookbook publishers and other business opportunities.