Literature Racks

How to find the perfect fit for your business
By Marcia Layton Turner Literature racks can help organize the appearance of your workspace, while improving how brochures, magazines, flyers, and documents are presented. With a wide range of racks available, made of virtually any material, start your selection process by examining the environment in which they'll be placed.

Some of the spaces where literature racks are typically used include:

1. Mailroom
2. Counter top
3. Lobby or waiting room

Complement your décor

When choosing the right rack for your business, take into account the space in which it will be placed. Is the room small? Is the style traditional or contemporary? What's the color scheme? You want the rack to look professional, but not out of place.
Try:  Whether you opt for wire, wood, metal, or acrylic, there are racks of all sizes and styles. Set a budget and place your order.

Partition your promotional materials

If you regularly send out brochures or information packets to prospects, a literature rack can help store the various components, speeding the process of compiling and mailing each packet.
Try:  Choose from freestanding racks, hanging racks, or the table or shelf-top variety. Or try these trade-show stands.

Keep your counter clutter-free

Often the checkout or reception counter is the best place to position flyers, brochures, or announcements, but you don't want them to take up the entire space. Opting to place the literature in a handy rack keeps the counter accessible and the material front and center.
Try:  Order tiered, leaflet size, or magazine holders to neatly store your literature.

• Propose a collaboration with other businesses in which each distributes the other's promotional literature. You'll want to be sure your materials are displayed professionally using a quality literature rack.
• Even discount warehouses like Sam's Club and office supply stores like Staples and Office Depot carry literature racks, often at discounted prices.