Magazine Printers
Tips & Advice to help you make your decision on Magazine Printers
There was a time when magazine printers were huge media conglomerates that ruled a country's information flow. During those days, to be a magazine publisher was the pinnacle of a publisher's achievement. Over the last few years, though, the Internet has changed the dynamic of information so that now all magazines are on the Internet; some are even on the web only and without a print counterpart. Technology has advanced with desktop publishing as well and is now within reach of small businesses and those formerly exclusive printing technologies are becoming common, such as dye sublimation and color laser systems.
Magazine printers are often willing to do short-runs for reasonable prices to keep their production facilities rolling and their employees working. This means that even small businesses can reasonably consider publishing a magazine for their clients and potential clients as part of a marketing effort. This is still a relative rarity, though.
Why? Not many professionals realize that this is the case and they never find the information on which companies are providing these services. Business.com can provide this information as it offers a host of valuable resources to make it easier on you. If you start with a few of the links on the left, you can find all the information you need to become a publisher of print and web magazines.
Magazine Printers
How to get quality magazine printing at a reasonable priceBy Jeanni Brosius, CEO Brosius Young Communications Many local print shops will print your magazine; however, since they don't specialize in magazine printing, their prices are usually out of range for most small print magazine budgets. Find a commercial magazine printer that specializes in short-run to medium-run printing.
Offset printing is used so magazines may be printed quickly and cost-effectively. When looking for a printing company:
1. Find a commercial magazine printing company that offers four-color processing.
2. Request samples, and check the quality of the work.
3. See that the magazine printing company's turnaround schedule meets your publication needs.
View samples from printers for magazines
View magazines printed by various magazine printing companies. Most mag printers will send you samples if you request them. Look at the quality and the stability of the structure of the magazines. Pay attention to paper weights, print quality and overall durability of the magazine. Ask about the technology each company uses to print magazines.
Try:
Pelican Magazine Printing will send a magazine sample if requested. Clark's Printing Co. and Copy Craft Printers offer full-service magazine printing.
Get multiple quotes from commercial magazine printers to compare services
Get a cost quote from several magazine printers. This will help you determine which one will fit best within your budget. It usually costs less per magazine for a larger run than a shorter one. You'll need to provide information such as how many pages, the number of magazines you want printed, and if you want the printers to distribute your magazine. Most companies have online quote forms. If you've printed a magazine in the past, and are just changing printers, it would be helpful for the magazine printing company to see copies of your last issue.
Try:
Print Quotes Direct offers price quotes from printing companies in your area. Print Vendors allows you to submit one quote request and receive multiple bids from printers.
Look for magazine printing software
Doing it yourself may be your best option. Look for full-bodied publishing software that is easy for you and your staff to use.
Try:
You can get a seven-day free trial of Press Publisher publishing software. Magazine Manager also offers a free trial of it's magazine managing software.
- Learn the magazine trade lingo before talking with magazine printing companies.
- Have all your content and advertisements lined up and laid out to determine how many pages and how many photos will be printed before you seek a quote.
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