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Magazine publishing requires talent, skill and drive. As a publisher, you are either fully responsible or partially responsible for the entire image and direction of the magazine. Although you may have a support team to help you with the details, the main business decisions are yours to make.
When starting out, you should establish a goal or mission for your publication. The publication should be designed to fulfill a need not already met in the publishing world. Using your unique perspective and personality will help you establish this goal.
Once you have a goal in mind, you will have to determine a budget. A magazine draws its money from sponsors. Since you may have trouble finding sponsors for an unpublished magazine, borrowing start-up money may be your only option. When making a budget, research the potential costs and estimate how much it will cost to hire a staff and print your magazine.
Although many staff members may wear different hats, you will need to ensure you have writers, editors, graphic designers and advertising sales agents. This will be your core team that works together to create the magazine and sell ad space.
For more information on the many facets of magazine publishing, visit the resource links on Business.com.