Printing Production Services
Tips & Advice to help you make your decision on Printing Production Services
Printing production services can be useful for businesses in pretty much any industry, no matter what type of services or goods they provide to their client base. Printing services can help businesses who want to produce catalogs, envelopes, letterheads, post cards, business cards, direct mailings, folders, sales and data sheets, brochures, marketing tools, corporate identity packages, booklets, newsletters, and so forth. No matter what your concept is, there are printing services out there that can help you produce the products your business needs for the right price and in the right amount of time.
Printing production services are often available in a variety of formats and color options, as well as black and white. In order to find out what production company will best suit the needs of your business, it is important to have a concept in mind, as well as a budget. You will want to determine what types of products you need created, the amount you need produced, whether you want them to be in color or black in white, whether you want them to be matte or glossy, and so on. In order to find out what printing services and companies are out there that may benefit the needs of your business, check out the resources and links on Business.com.
Private Equity MarketplaceThe Private Equity Marketplace consists of private equity firms that want to invest in private companies. They typically invest in these non-public companies with a plan to hold their investments in hoping to see a return on them within about three to seven years. Most often, these investments are realized via an initial public sale, offering, recapitalization, or merger. Private equity firms usually focus on businesses that are more mature by contributing both debt and equity, or a hybrid of debt and equity, to the transaction.
When private equity groups are looking for a possible acquisition, they will look for its ability to produce value, a strong team of management, plenty of potential for growth, a strong ability for cash generation, and a well defined strategy to exit if need be. Private equity firms use a number of strategies in order to produce a value for their investments in the company. They also use their debt, or leverage, in order to increase their return on the capital they have invested. Most importantly, though, private equity businesses determine a working exit plan in order to finalize the investment and distribute its profits fairly. To learn more about the Private Equity Marketplace and private equity firms, utilize the resources available on the Business.com website.
Waterless Printing: Environmental Lifeline or Marketing Mumbo
What is Waterless Printing - is it Best for Profits or The Environment?By Peter Kirkham, Director Print Acumen Pty Ltd
Some printing companies view waterless printing as a niche marketing opportunity while others view it as an environmental necessity.
In this article I’ll explain the features and benefits of waterless printing and how individual printing companies sell the benefits that best suit their argument.
But first of all, what is waterless printing?
Initial experiments commenced some 25 years. Waterless printing has significant environmental advantages over traditional offset printing as it does not use water or alcohol in the printing process as does traditional offset printing.
Learn more about Offset Printing
Sometimes referred to as dry offset printing, does not damage the environment as much as conventional offset printing.
Generally speaking, printing consumes large amounts of resources including chemicals, water & energy. Some large presses consume hundreds of thousands of litres of water per annum during their normal printing operation.
Waterless printing takes advantage of the available technology to reduce the impact on the environment.
It uses computer to plate systems so film processing is no longer required along with the chemicals & water used in the process and it uses vegetable based inks to help conserve resources and reduce pollution and VOC emissions (volatile organic compound)
A waterless press uses around 40% less paper waste so this too saves resources as well as helping to reduce cost.
The average, medium size printing company that exclusively runs waterless presses, saves around 100,000 litres of water and 10,000 litres of alcohol per year however the sales of waterless presses slowed down in recent years.
A significant saving of resources.
How Does it Work?
On a conventional offset printing plate the non-image area is coated with an ink repelling surface that simply rejects the oil based ink and therefore does not print.
The non-image area on a waterless plate is coated with a 2 micron thick layer of silicone rubber which has a very low surface energy.
This material will resist ink provided the ink’s viscosity is such that is has a greater affinity for itself than it does for the silicone rubber coating.
Features of Waterless Printing
The presses are more expensive.
The press operators require special training.
A higher degree of colour consistency can be achieved.
Increased ink coverage & saturation means brighter & more solid ink colours.
The process can successfully print on a larger range of stocks.
It saves a substantial amount of water.
It uses less paper.
It uses less chemicals.
There's less maintenance (there’s no water rollers)
Higher productivity & quicker job cycle times.
Marketing Benefits
The printing companies that “niche market” waterless printing choose the benefits that relate to quality & presentation and they charge a premium for them.
They may also seek customers who have a strong enough interest in the environment and charge them a premium for the pleasure of using waterless printing.
The environmental Benefits
Those printing companies that truly believe waterless printing will make a difference to the environment, struggle to justify the extra production costs involved.
Indeed many customers would genuinely prefer waterless printing but are unable to fit the extra costs into their budgets or simply don't want to.
However, as in the marketing approach, those customers with the stronger interest in the environment will gladly pay the extra costs.
Summary
To my mind, it’s irrelevant what’s driving the sales of waterless printing because every time someone places an order, the earth & everything on it benefits.
You can read more insider tips & secrets by downloading my Printing Secrets Exposed guide, it's FREE.
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