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The Internet has empowered authors with new ways to get their creative works to the public. Traditional self-improvement book publishers were the major publishing houses that often required authors to have specific credentials before a self-help book proposal would be taken seriously. This was based on the realities of the marketplace before the widespread adoption of the Internet. The primary way to capture the attention of consumers at that time was through the information provided on the cover of the book that established the author's expertise.
These days, authors can create their own markets and interact directly with fans, even without specialized credentials. Self-improvement book publishers now include small presses that use the Internet aggressively to market their titles. Authors can also self-publish. Self-publishing is now particularly viable because major Internet distributors have opened up their sales networks to the individual author. The popularity of electronic books offers another way for self-help authors to publish without using a major press.
Self-improvement book publishers of every type must still adhere to certain basic marketing concepts to get their books noticed. The success of a self-help book often depends on the uniqueness of the idea and a great title. Read more about self-improvement book publishers from the links on this Business.com page.