Publishers of inspirational and self-improvement books.
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The Internet has empowered authors with new ways to get their creative works to the public. Traditional self-improvement book publishers were the major publishing houses that often required authors to have specific credentials before a self-help book proposal would be taken seriously. This was based on the realities of the marketplace before the widespread adoption of the Internet. The primary way to capture the attention of consumers at that time was through the information provided on the cover of the book that established the author's expertise.
These days, authors can create their own markets and interact directly with fans, even without specialized credentials. ... more