Every day you open them and then throw them away because they've served their purpose. But just because most envelopes end up in the trash, don't discount their function or value. The right envelope can make a statement about your business or can hold a statement. But no single type of envelope can do everything.
All businesses need a variety on hand at any given time to send:
- Correspondence to clients and prospects.
- Statements and invoices to customers.
- Product or service information about your company.
- Items that won't fit in a standard-sized envelope.
Window envelopesCompanies that send out statements or invoices each month benefit from window envelopes, which cut down on labeling and processing.
Security envelopesWindow envelopes can be an instant giveaway that a check is enclosed. To safeguard transactions, opt for no-window security lined envelopes.
Letterhead envelopesYour envelope is like a calling card for your business, and it needs to reinforce your brand and your image. For everyday business correspondence, your envelopes should match your letterhead stationery.
Shipping envelopes and specialty mailersWhen you send out catalogs, sales materials or small merchandise, custom-imprinted shipping envelopes are essential.
Blank envelopesSome correspondence doesn't require the extra expense of imprinting your logo.
Envelope designDesigning envelopes requires knowing how they are printed and constructed before you send artwork to the printer especially if you want the artwork to bleed to the edge of the envelope.
Customize your own envelopes onlinePitney Bowes, the postage meter company, has created a custom envelope design center that's a great option if you are already a PB customer
- Avoid dark colored paper or busy designs on the front of your envelope. Remember that the post office machines automatically read address and postmark information and if the machines can't pick it up, the mailing process can be slowed down.
- The return address should never go beneath the top third of an envelope.
- The bottom right hand corner (4 3/4 inches wide by 5/8 inch high) of an envelope needs to be free space for barcode readers to be able to read them.
- When sending bills to customers, always include a return address envelope or a window envelope that fits the remittance slip. This will ensure your address is correct and you receive payment in a timely manner.