We use the internet on a daily basis to connect with friends and family, buy stuff, update the world on our daily activities and much more. However, did you ever take a moment to stop and think about how this might affect how others see you online?
The truth is, everything you do online can affect your reputation and the first impression that is delivered. The same holds true for every brand and business in the world today... even if you aren't focusing on your online presence.
Here's a good way to think about it.
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When you want to find an answer to something, what do you do? You search Google of course. At the same time, without much hesitation, you are going to take whatever Google says and look at it as being a legitimate answer -- which it very may well be, however, that doesn't mean everything Google reports is correct.
To back up this thinking, we can even look at the following stats.
- Local business reviews are read by 85 percent of consumers
- 72 percent of consumers trust online reviews as much as personal recommendations
- 33 percent of traffic from Google’s organic search results go to the 1st item listed
Now think about this same scenario and how it might apply if someone was searching for your name before potentially hiring you for a job, or if someone was to look up your brand name before making a purchase. What would they find?
This is the type of mindset you need to consider when thinking about your online reputation and the type of first impression that someone might receive when they first search for your name.
In a new infographic from SEOBrand reputation services, they've highlighted ten amazing facts about how other people are potentially seeing you and your brand online. This includes friends, family, customers, employees, jobs and everyone else you could possibly think of.
When running through the list, be sure to consider each of the data points and methods being discussed. It's no longer a question of "if" there is content online around your personal or business name... but "what and where" it is!