I don't think anyone can deny the powerful and lasting impact that content marketing has had on SEO and Internet marketing in general.
The phrase "content is King" has pretty much been played out to death this past year and for good reason-it's true!
But while we all know and understand that content is critical to long term online success, what is a site owner to do when they aren't a very good writer? How can you produce great/engaging/informative/thought leadership type content when you hate writing?
Not every site owner is also going to be a fantastic writer, nor is every fantastic writer going to be able to write for SEO. But here are a few ways to work around any content creation issues your business might face in 2013.
1. Don't write, create.
A lot of site owners are stuck in the box that content marketing only refers to the written (or typed) word, usually in the form of blog posts and articles. But content can really be anything online as long as it's shareable!
All of it can be used to fuel your content marketing campaign. While you want to actually "write" content, you can use these as supplemental materials and alternate options.
2. Hire an SEO copywriter.
If you have the budget to do so, hiring an SEO copywriter is well worth the investment. In my opinion, if you only have the budget to outsource one thing in 2013 let it be your content (provided you pick a great writer!).
Link building, while time consuming, isn't rocket science and it's much easier to teach yourself how to recognize a good link building opportunity than it is to train yourself to become a great writer. Social media marketing, also time consuming, is about interacting and having conversations with your target audience, much like you would with anyone that walks through your front doors; it just so happens to be online.
But content marketing is impossible to "fake" and get away with-readers can smell a boring, bland or stolen piece of content a mile away. In my opinion, working with a professional and respected SEO copywriter is a much better investment in the long run if you are operating within a tight budget.
Be sure to check out the long list of marketing consultants at Business.com!
3. Create content as a team.
So maybe you're not the best writer, but that doesn't mean you don't have someone in-house that can add a weekly blog post to their do-to list. Obviously the larger your company is the more internal resources you have to work with, but even a small company can band together to come up with a great piece of content.
If you and the rest of your team work together to come up with the central idea and format, you just need someone to actually sit down and write. Chances are someone one your staff is a decent writer and with a good outline they can produce a solid piece of content.
These are just three ways that a site owner - who hates to write - can still produce great content. If you don't mind writing but want to get better at it I'd suggest taking a writing course at your local community college or even just reading as many tips and how-to guides as you can get your hands on. The more content you read the easier it will be to emulate the style and format of great writers.
Photo credit: engadget.com
Bio: Nick Stamoulis is the President of Boston search marketing firm Brick Marketing. With 13 years of industry experience, Nick Stamoulis shares his SEO knowledge by publishing the Brick Marketing SEO Newsletter and hosting full day SEO trainings in major cities across the country.