In today’s technology-driven and Internet-dependent world, the ability to get noticed online can be the absolute difference between success and failure for small to mid-sized businesses.
Effective Internet marketing, via programs like Google Adwords, is the ideal strategy for gaining exposure among the masses, particularly with local customers who are more likely to purchase your products or services.
However, Internet marketing can also be one of the most competitive forms of advertising currently in existence.
Because of this, it’s vital you entrust your internet marketing campaign to professionals who truly understand the ins-and-outs of this form of advertising.
At present, Google Adwords is one of the most dominant internet market tools; offered by the search engine giant that allows companies to feature well-placed, keyword-related ads that will show up first in relevant searches.
Studies show that Google Ads lead to much higher conversion rates than other forms of marketing strategies and can help small businesses generate new customers.
Below we will briefly outline how you can utilize Google Ads to increase your customer base. We’ll also introduce you to Google’s new click to call service, in which your company’s phone number can be included in all search results including paid ads, local and organic results.
Related Article: Google Ads vs. Facebook Ads: Which is Better?
How Google Ads Can Expand Your Customer Base
If you’ve been on the Internet lately (and who hasn’t) you have no doubt noticed an evolution in the manner in which search results are now displayed on Google.
Depending on your search query, you will notice that there’s a hierarchy in the results your search produces; paid ads (Google Ads) on top, followed by local, geo-specific results and finally, organic or “normal” search results.
Because of this relatively new format, paid ads via Google Adwords have become a very effective and economical way to generate new customers. Google is, by far, the most popular search engine on the planet, used by millions upon millions of potential customers.
As a result, appearing on the first page of Google search results, at the very time someone is looking for the types of products, services, or information your company offers, can have an exponential effect on your sales.
Entrusting the bulk of your Internet marketing budget to Google Adwords marketing also has a number of other advantages, including, but certainly not limited to:
Effectively Reaching Your Local Customers
Google Adwords, with its location-specific-targeting can help you reach those customers nearest to you—customers who had just conducted a search on the types of products and services you offer.
Click-to-Call Conversion Feature
According to research, the easier a company makes it for their potential customers to reach them, the higher the conversion rate. Fortunately, Google Adwords includes a click-to-call feature. Your company’s phone number will appear as a link directly in Google’s mobile search results.
And when a customer clicks that link, they will immediately be connected to your company. While simple, this added convenience enables customers to skip a step (clicking on your ad) and reach you directly from the search results page via their mobile phone or other device.
Provide Location Information
Small businesses that purchase an ad through Google Adwords have access to all other Google features, including Google Places. This tool allows companies to include a map in their advertisement, showing the exact location of their brick and mortar store.
The Importance of Short, Impactful Statements in Your Google Ads
The only thing more critical to your Google Ad campaign’s success than who you’re targeting is what is written in your ad. Most SME’s hire an outside contractor on a site like UpWork or Fiverr to craft the perfect message for their advertisement.
A qualified Google ad specialist will provide a fresh perspective; putting themselves in your customer’s shoes. They’ll ask, “What’s most important?” or “What will motivate a customer to click on this ad instead of the hundreds of other results they come across?”
Your ad needs to stand out. Google takes care of placing the advertisement in front of the target audience, and the text in your ad can bring that customer to your site in an instant.
Related Article: Google Adwords gets a Material Design Makeover
Take the time to understand how your target audience thinks. If you know what’s important to them, you know how to speak to them on a personal, action-driving level. So what are you waiting for? Get out there and start converting.