The way Google Local Business Center works is, say if you are searching for “Florist Sarasota”. Google will first list the Local results, where it will list the local florist based on the local address and phone number and location. With a little extra effort, you can optimize the results if you are already listed in Google Local results.
If you are not listed here are the things you have to do in order to get into Google Local results: Go to http://maps.google.com/ and search for your business using the name of your business with the city and or state, for example: “XYZ, Sarasota Florida” Go to all the way at the bottom of the page, you will see Business Owners: Add/Edit Your Business. Click on it and it will take you to a Google Local business center, where you can sign up for a new account .
If you don’t have one. Now enter all the necessary information about your business, including your Phone number and Website address. Follow the procedure and then finally Google need to verify your business, so Google will give you a four digit PIN number for verification, Google will ask if you like to be verified thru Phone or thru mail. You can choose either one, but the Phone verification is faster than mail. If you select that option, you will be receiving a call in a few minutes and you have to enter the four Digit Pin number with your touch phone and follow the instructions. Once verified your business will be listed within few Weeks
This is one of the fastest and easiest way to get into Google Local Results. If you are already listed in the results, still you can Edit or optimize the listings with creative ideas, With Maps you can create your own images, even add coupons to your listings about your business.
You can create fields such as Specialization or any other fields you wish, it is powerful and very useful. Another great tool is the Call feature, where you anyone who see the listing can call right from the listing, the way it works is, when someone clicks on the call link.
Google will ask to enter your phone number and when you hit call, it will connect your phone directly to the business you are calling, Another great tool for business owners to use.
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