Holidays are a great time for businesses. Usually they lead to a boost in sales and can shine a positive light on a business after the holiday has passed. A Business Insiders article tells us that 60 percent of Valentine's Day spending happens on the day itself and the five days prior. So with Valentine's Day around the corner and prime spending time upon us, it makes sense for companies to tap into the holiday with some small business marketing tips. Take a look at these ways your company can appeal to shoppers this Valentine's Day season.
Use Social Media to Promote Specials
Every customer likes a good deal and today's consumers are more tech savvy than ever. Last year, 20 percent of Valentine's Day presents were bought online so make it easier for your customers to find you.
Announce sales on Facebook and Twitter and any other social media accounts your business has. Offer discounts to your fans or to consumers who will post a holiday-themed hashtag that will benefit you. This makes it a win for all. Don't forget to offer deals through text messages too.
Write Blogs and Newsletters with a Holiday Theme
Before Valentine's Day, the search engines are flooded with keywords such as "valentines day meals" and "diy valentines gifts" according to Search Engine Watch. Focus your blogs and newsletter on these trends. Hone in on do-it-yourself ideas -- they're trending due to the economy.
Make sure your blog specifically references Valentine's Day. Include calls to action, words that inspire confidence in blog readers and other promotional information. Customers will like to learn about ways to celebrate, holiday-themed stories, and gift ideas. Don't forget to link the products you're recommending as gifts to your website. To best resonate with customers, write content that's useful, entertaining, light, and informative.
Hold an In-Store Event
Even though we live in a digital world, foot traffic still exists. You may be wondering how to create sales magic and really wow your customers. To do so, hold an in-store event with a party. Serve festive treats and throw in gift-wrapping and other holiday incentives, such as a 10 percent savings for customers who spend a specified amount of money. Incorporate some children's activities too to bring the parents into your store.
Have a Contest
Social media is a great place to hold a Valentines contest. Think of creative ideas that require consumers to get involved -- they could take photographs with a product they purchased from you and post them on your page in exchange for a coupon or their name in a drawing for a prize. Make sure to have all rules in place prior to starting the contest.
Holidays are always a time when Americans are in the mood to shop. Utilize social media and other small business marketing tips to maximize your sales this Valentine's Day and all other holidays to come.
How do you increase your profit around the holidays? What ways work best to engage your customers and encourage them to shop?
Photo via flickr
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.