The season for giving is here. Commencing the holiday season today with Black Friday, what can small retailers do to boost their sales? Here are eight tips you can put into action today to make your sales soar this holiday season:
Decorate Your Website for Christmas
Adorn your website with holiday graphics and photographs of happy shoppers. Also acknowledge the season throughout your website with headers such as 'Happy Holidays' to show your holiday spirit -- and encourage your shoppers to get in the mood too.
Related: Need a web designer this holiday season? Get a quote here.
Make Your Physical Office Festive
Do you have brick-and-mortar office space? Craft a festive atmosphere to help spread the holiday cheer. Nothing encourages seasonal shopping like the familiar sounds of well-loved Christmas lyrics, a Christmas tree donned with ornaments, and window displays.
Do Some Legwork
Compare and contrast the deals your competitors offered for Black Friday and keep checking throughout the duration of the holidays. Make sure you can match what they are offering or try to offer something they can't. Even loyal customers oftentimes put finding the best deal at the top of their list of holiday priorities.
Utilize Prime Website Real Estate
Take some time to create a Christmas tab on the menu bar of your website. As Internet users make their way to your website in hopes of finding the perfect Christmas, they will appreciate a handy tab that lays out the best options for them. Display your top choices into categories separated by price, gender and age for ease of shopping. This will help your customers find the perfect gift and improve your conversion rate. Remember that all popular products must be accessible on your homepage for increased visibility.
Never underestimate the power of the word "free." Customers love to know that they are getting something they don't have to pay for -- whether it is a tangible item or simply shipping straight to their doorstep without charge. Come up with something you can give your customers this holiday season that will make you stand apart from your competitors.
In today's digital world, it is essential your website is visible and functions well on mobile phones and tablets. If your customers cannot view your website, they cannot buy anything from you. Place your phone number and physical address in a predominant location on your website in bold print so visitors can easily contact you if they need to. A mobile-enabled website is one of your key opportunities to maximize your sales this holiday season.
Over 65 percent of online shoppers abandon their carts prior to check out, according to Baymard Institute (Tweet this Stat!). How can you avoid shopping cart abandonment? First, figure out the reason why you are losing people. A common barrier is the account registration page many online businesses have in place. Remove it if you have one, or change the settings so your customers have the ability to check out as a guest. People don't like to have to create another account or attempt to recall their password every time they want to make a purchase.
Small businesses are presented with the perfect opportunity to measure customer satisfaction during the holiday season. Give your customers an incentive to complete feedback surveys after they have placed orders with your business -- and invite them to opt into your newsletter or customer database for future coupons and notification of specials while you're at it. This feedback places you at an advantage -- not only can you measure your customer satisfaction to better understand your customers experience, you can learn which changes you need to implement prior to next holiday season.
Look at the Christmas season as a way to solidify relationships with your current customers and earn some new ones in the process. Remember to simplify the shopping experience for your customers and you will shine as a business this November and December -- and the months beyond.
What are your essentials when it comes to making your business Christmas-ready? How do you increase your holiday sales?
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.