Giving your customers a great, positive experience is one of the most valuable things you can do for your business. Not only will it keep your customers happy, but it will separate you from the competition in the best way possible.
So how do you become the best at customer service? Start with these three tips!
Make ‘good customer service’ be what defines you.
Make a conscious decision as a business owner to emphasize excellent customer service in all that you do.
Mention that it’s part of who your business is when interviewing potential employees, remind your current employees frequently about the importance of good customer service, and have meetings with your sales and customer service teams to go over ways they can improve, and what’s working for them on the customer service front.
By implementing this thinking internally, it won’t be long before people will start to know your business as “the nice one.”
Depending on how many customers you get per day, try and follow up with each customer you get to see how their experience with your company was. People love to give feedback, whether to praise or give constructive criticism- it’s a great way to gauge the customer experience and learn along the way.
If you can, try and shoot everyone a personal email. Though if your business is dealing with thousands of customers on a daily basis, offer a comment box on your website for those customers who want to share their thoughts.
One of the best ways to create long-lasting customer relationships is to make every customer feel like a “regular.” Have your sales and customer service teams make a point to remember names and information about who they’re dealing with.
In between talking business, encourage your employees to create genuine relationships by just chatting. Ask about weekend plans, or where they grew up- it’s these simple conversations that create the strongest bonds between your business and its customers.