If you've decided you want your company to sponsor a sweepstakes contest as a marketing tool to promote your company, contract out the sweepstakes fulfillment to avoid an unnecessarily huge burden on your company. Essentially, you only need to come up with the idea, and a sweepstakes fulfillment company can take it from there.
Contracting out your contest fulfillment takes the burden of the contest off you, so you can reap the rewards and let an experienced sweepstakes fulfillment house handle the whole back end, including drafting the rules, ensuring legal compliance, bonding and registration, accomplishing IRS reporting, managing entries, weekly reporting on entries received, winner selection, notification, prize fulfillment, issuing/filing 1099 tax forms and post-promotion analysis and evaluation. As you search for the right sweepstakes fulfillment solution for your company:
1. Ensure online entry as part of the contest fulfillment package since it's the most popular way to enter a sweepstakes.
2. Go with contest fulfillment houses that will design sweepstakes that can help you build your brand.
3. Stick with sweepstakes fulfillment houses that design sweepstakes for U.S. citizen participation only, to avoid potential international legal issues.
Think about the grand prize before you talk to a sweepstakes fulfillment companySince you'll use the sweepstakes to draw attention to your company and your product/service, think of a grand prize your customers would love to win that's relevant to your company's brand. Let each sweepstakes and contests fulfillment house you interview provide feedback on your idea and show you how they'd make it work. Ask if they have suggestions on improving your idea for the promotion.
Ensure sweepstakes fulfillment services will accomplish all administrative tasksYou may find the list of administrative tasks involved with creating a sweepstakes overwhelming and requiring a level of attention to detail you probably couldn't attain yourself. If your budget allows, hire a company that will provide the entire gamut of administrative services so nothing falls through the cracks, then you can spend your time more profitably.
Feel confident about the tracking information contest fulfillment houses will provideWhen you hire a company for your sweepstakes fulfillment, make sure they can provide you with information about your entrants and the status of the sweepstakes at agreed-upon intervals.
Check out online sweepstakes fulfillment servicesConsider creating a sweepstakes administered totally online. Since nearly everyone these days enjoys access to the Internet, you can draw a huge response to your event. Moreover, you can ask entrants to complete a quick survey that guarantees automatic entry to your sweepstakes; that survey lets you gain valuable marketing and sales information from customers and potential customers.
- If you find yourself wavering between going with a sweepstakes and other marketing tools like rebates or coupons when you research contest fulfillment services, stick with the sweepstakes. You can always try another option later, but you'll work with a fixed budget for a sweepstakes, compared to possibly busting your budget with an unanticipated response to rebate offers or coupons.