Pressure sensitive labeling is a versatile means of identification and communication. Although they are inexpensive, they are available in bright colors and customizable sizes, and can be printed on a variety of materials like metal, plastic and paper.
Using pressure sensitive label stock you can brand, identify, and track your products. Create a brand identity using vivid colors of pressure sensitive adhesive tape and bold printing.
Before selecting pressure sensitive labels for your products, consider these issues:
1. Decide whether your labels will be stock or custom.
2. Choose between temporary or permanent pressure sensitive labeling.
3. Develop a strategy for creating brand identity on your pressure sensitive labels.
Find custom or stock pressure sensitive label suppliersYou can purchase labels from pressure sensitive label companies that have ready-made stock, or have them custom designed to your specifications. If you decide to have a custom label created, you will be able to choose size, paper type, design and text. Pressure sensitive label manufacturers will even create a new custom die that is unique to your business.
Locate temporary and permanent pressure sensitive label suppliersYour product requirements will dictate whether you use temporary or permanent labels. Permanent labels are used on products that will retain their label throughout the product's lifetime. Temporary labels are necessary for products where the consumer will remove the label after purchase.
Create a brand identity with your pressure sensitive labelsYour customers should be able to identify your products by the label. The color, shape and design all come together to create your brand identity. Careful thought should be given to how the finished label will appear before branding all your products with the design. The label should be easy to read with good color contrast, while not being too large or too small on the product.
- If the pressure sensitive label is likely to be removed by the consumer, it is wise to apply an adhesive that holds well but can be easily and cleanly removed. The is less frustrating for the consumer, making it likely they'll purchase your product in the future.