Whether you need a camera to take product shots for an ad, website, online catalog or company brochure, or just or to record company events, you’ll find plenty of digital cameras that will do the job and then some. Affordable cameras with functions such as in-camera editing and wireless image transfer, and that take high-quality images you can easily download to your computer are easier than ever to find.
As you prepare to locate and buy the perfect digital camera for your business needs, these are the key considerations to keep in mind:
1) Megapixels is a measurement for image quality in the digital camera world. The higher the number, the higher the quality and (usually, but not always) the higher the price.
2) Optical zoom. Is this a "must" for you? Or perhaps a "nice to have?" Low-cost cameras won't have it at all. Others have different zoom ranges. The most expensive models have the highest optical zoom capabilities.
3) Brand matters. Some shoppers want specific brands because they've had them before. Canon, Sony, Nikon and Olympus are just a few examples. You can narrow your search quickly if you shop by specific brand.
4) Price. Low-cost models are available for under $200, but you can keep going into the thousands for top-of-the-line professional cameras with high quality lenses, loaded with features.
Start with the basicsIdentify the cameras that deliver the basic capabilities you need. Then find out how they actually perform in the trenches.
Digital cameras with videoMost new digital cameras let you record video. You can’t expect the sharp images that you would get from a video camera, but their image quality is improving.
Edit photos in your cameraWhen time is tight, you’ll be grateful for a camera that lets you change the size of your photos and perform other editing functions without having to download the images to your computer.
Wireless image transferAnother feature to consider if you shoot photos on the go, is the ability to send photos to customers and colleagues directly from your camera to their computer or other device.
Shoot close-ups of tiny itemsDo you need to photograph a cell phone keypad or go in tight on a beaded necklace? To take clear shots of the tiniest details, you need a camera with a macro function.
Be still my digital cameraSome newer cameras incorporate an image stabilizing feature to help you keep the camera steady and eliminate blurry photos.
- Don’t assume that cameras labeled compact, ultra compact or point-and-shoot are strictly for consumers who want to snap birthday party photos. Many are very sophisticated and can do the job for most small-business applications.
- Pick a higher megapixel camera if you plan to crop your photos or make large prints.
- To get the best shots, take a basic photography course so that you know how to frame and light the products and people you’re shooting.