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Maximizing Your Yellow Pages Advertising

By Sheila Callahan, Freelance Journalist Studies show that shoppers who consult the yellow pages are ready to make a purchase. That's a compelling reason for any small business to advertise in this time-honored medium. However, that's the same reason why so many of your competitors might already be advertising there, too. If you want consumers to spend their dollars with your company, you'll need an effective strategy. Getting the most out of a yellow pages ... Read more