Results for "advertising specialties"

Marketing to Women

By Matt Alderton, Writer, Editor and Media Consultant, Logolepsy Custom Content and Communications Women shop. There’s nothing new about that. They write checks, swipe credit cards and spend cash—just like men. What is new, however, is marketers’ willingness to work for women’s attention. And that’s exactly what the smart ones are doing: working for it.Women make up 51 percent of the American population and influence at least 80 percent of all spending on consumer goods in the United States. By ... Read more