Promotional food items can pique your prospect's interest as a teaser to lure them to your trade show booth--or via a direct mail piece. Products like promotional candies with an imprinted message are never "thrown away" like other specialty advertising products. Promotional food, by definition, promotes a business and the results can be tasty.
The promotional food and beverage industry is big business. Whereas a pen or key tag likely gets thrown away, a food item does not. For example, a pack of gum in an imprinted container is promotional candy that gets attention and immediate use. It's a promotional consumable with a short shelf life, yet leaves a long-term impression on the user.
Big players in the promotional food business are also familiar names in the everyday retail food business. If you're looking for promotional food products for your business, use product names that consumers recognize, like the following:
1. M&M candies offer logo and text imprinting directly on their famous coated chocolate candies.
2. Ghirardelli promotional candy adds a custom imprint to the famous 1.5 oz. milk chocolate bar.
3. Mrs. Fields sells a custom imprinted tin with 15 assorted "Nibblers."
4. If your own name is recognizable, imprint it on bottled water!
Study some successful promotional food and beverage case historiesImitation is the best form of flattery. Study some successful marketing programs which include promotional candies or promotional beverages. Many successes center around the usage of promotional consumables. Consult with a local advertising specialty distributor to get a "face-to-face" feel for the food products--maybe even a taste.
Choose a venue for your promotional food itemsDirect your marketing efforts by the most effective and economical means. Choose a direct mail, trade show or sales presentation format to use promotional candy, promotional beverages or other promotional food products.
Ask an expert on food and beverage sales promotionsThe best promotional products are the ones your customer will enjoy consuming or keeping in their office or at home. Everyone's taste differs and it is best to appeal to a wide audience--ask an expert who knows which popular products to use.
- Look at assorted promotional food products when you visit a trade show or business showroom and take note of the most commonly used products. Ask the trade show exhibitor or business owner which product(s) work best for them.
- Mix up your promotional food and beverage products to include sweets, snacks and bottled water. Rotate all food products as you seek the best food and beverage promotional materials.