Real Estate Agent and Broker Marketing Supplies

Get your real estate business moving with the best real estate supplies and marketing tools
By Frances Sharpe, freelance writer/editor Real estate marketing products can give real estate agents and brokers an advantage in an increasingly competitive industry. With the right real estate marketing materials and supplies, you can generate more leads and ultimately close more deals. Indeed, for any real estate agent, marketing is more important than ever before.

Realtor supplies include basic tools, such as signs and magnets. But real estate agent marketing tools have evolved to include, email marketing campaigns, websites and virtual tours.

Realtor marketing tools you may want to consider include:

1. Real estate marketing materials like brochures, flyers, postcards, calendars and refrigerator magnets.
2. Real estate supplies for open houses.
3. Real estate agent marketing tools that take advantage of the Internet and email.
4. Real estate agent marketing software solutions.

Basic real estate supplies

Some of the most important realtor supplies are signs - which alert prospective buyers to properties for sale.
Try:  For a wide range of real estate agent supplies, such as signs that come in a variety of shapes, try Realty Sign Xpress, Real Estate SuperCenter or Real Estate Marketing Supplies.

Realtor supplies for open houses

The open house is one of the real estate agents most successful marketing tools. To get the most out of your open house, invest in real estate marketing products, such as pennants, guest registers and open house banners.
Try:  Real estate supplies for open houses are available at the Retail SuperCenter or HAR SuperCenter.

Showcase your real estate marketing materials

To protect listings, brochures and flyers, present them in indoor literature displays or in outdoor brochure boxes at your properties for sale.
Try:  For literature displays and brochure boxes, visit Real Estate Products & Services, Real Estate Marketing Supplies or Sanzo Specialties.

Postcards and other printed materials make great marketing tools for real estate agents

Postcard marketing is a staple for every real estate agent. Marketing with postcards can alert prospective buyers to featured listings. Other popular materials include business cards, note pads, magnets, newsletters and calendars.
Try:  PostcardMania offers 60 postcard designs as well as printing and mailing services to get your real estate marketing materials to their final destination. For postcards, magnets, newsletters and other printed materials, try Sparrow & Jacobs, VistaPrint or Direct Color.

Use real estate agent marketing tools that generate leads

Lead generation is a crucial marketing tool for the real estate broker. Supplies and tools, such as call capture systems, can generate leads in an inexpensive, non-invasive way
Try:  Consider realtor marketing tools, such as RealtyOne800 Ad Trakker Call Capture system lets buyers listen to “audio tours” of your listings and can capture prospects’ phone numbers even if they don’t leave a message.

Use real estate marketing products for the web

Software that helps create and maintain a website can be one of the best marketing tools for real estate agents. Also look for software programs that help you create virtual tours, which have become one of the hottest marketing tools in the real estate industry.
Try:  Consider putting software from Realty Manager on your list of necessary real estate supplies. With this software, you can create and publish real estate listings on your site. To create virtual tours, try VisualTour, E360IMAGE or Alter Ego Visual Design.

Use real estate agent marketing tools like contact management programs

Contact management software can pump up real estate agent marketing efforts. These programs improve the accuracy of your database to ensure that your postcard mailings and email newsletters get to your target market.
Try:  Contact management programs that act as realtor marketing tools include AgentOffice, Real Estate Assistant, RESMET and Simple Remote.

• Whether you're involved in residential or commercial real estate, marketing materials are a necessity.
• If you're a real estate agent working for a broker, some real estate supplies may be furnished by the broker.
• To maximize sales, don't focus on a single marketing strategy. It's better to take advantage of a wide range of marketing tools for real estate agents.