Sure, your small town doesn’t have the Statue of Liberty or a 35-screen cineplex, but more and more people – especially those who’ve grown weary of the “bright lights, big city” – long for the old days, when everything moved just a little bit slower, they didn’t work 14-hour days (or have an hour-long commute each way), and they actually had a life. Here are the top three ways to attract new employees to your location-challenged business:
1. Create a workplace that attracts top talent – and make sure they hear about it.
2. Catch their eye and then hold their attention with your offer, Web site and brochures.
3. Give the employee incentive for relocation, including a flexible plan and a sign-on bonus.
Grab their attentionFind a Web site where you can post more than your job listing. Some sites let you post about your company culture, your Web site address (which gives you the perfect place to let them see your personality), and more.
Combine your recruiting efforts with those of othersIf your town’s unemployment rate is low, then other business owners are probably facing the same issues with recruiting out-of-town candidates. Consider pooling your resources to create an 8x10 color brochure that highlights the town’s benefits, and offers plenty of happy quotes from other town employees who were recruited from big cities. Place this ad in trade magazines and on job recruitment sites, and watch the candidates line up.
Show and tellIf you want potential employees to give you – and your small town – a second glance, don’t just wax eloquent about the joys of living and working in a place where “everybody knows your name.” Show them. Post pictures, videos, and more on your company Web site, and at recruiting sites.
Hire a professional employer organization (PEO)Don’t have the time or resources to dedicate to bringing in quality employees on your own? No problem. Find a reliable PEO to help you out.
Offer them incentives to relocateShow them that you’re serious about wanting them – offer sign-on bonuses and individualized relocation benefits.
- Offer family-friendly benefits: If an employee wants to work in a small town for the nice change of pace, then don’t stop there – offer her ways to address the work/family balance, and other family-friendly policies.
- Be flexible: Like your employees, each relocation situation is different, and sometimes you’ll need to think outside the box to come up with enhanced benefits for an individual’s situation.
- Tap into your network: Perhaps one of your employees has a sister that not only needs a job; she needs a change of scenery, too. Let people know you’re hiring!
- Contact nearby colleges: Colleges are a great place to find new talent, who might welcome the chance to work with a small business.