When you're hiring a professional to supervise your e-commerce sales, you want a true team player: someone who brings talent, industry experience, strong business acumen, and creativity to the table and takes your e-commerce business to the next level. So how can you make sure the applicant you choose is truly the right person for the job? Only you can be 100% sure of who will make the best new addition to your team, but check out these great tips as you proceed. They'll help you attract great candidates and identify the e-commerce whiz who will contribute to your future successes.
Make a Detailed Wish List
As anyone looking for full-time employment will tell you, it's a highly competitive market for job applicants these days. This is excellent news for you, because it means you can be very specific about the kind of candidates you seek as you prepare a job listing, conduct initial and secondary interviews, and name a winner. When you're beginning the search for a new hire, sit down and make a list of the personal and professional qualities, educational background, and industry experience your perfect applicant would list on his or her resume.
Do you need some help getting started? The person you choose should ideally possess the following qualifications:
- A minimum of five years of e-commerce management/leadership experience
- One or more degrees related to business, marketing, and/or economics (graduate coursework, like an MBA, is a huge plus)
- A clear, broad, and deep understanding of online retail and marketing practices, customer service, and your niche
- Proven business strategies and demonstrable results from previous ventures
- A fantastic work ethic and a real desire to grow
- Glowing recommendations, both personal and professional
- A strong interest in your company and its products or services, as demonstrated in his or her cover letter, interview(s), and any other interactions
Define Your Expectations
As much as this process is about you and your colleagues evaluating potential new hires, don't forget that job applicants are also evaluating you, the open position, and the company. You'll save valuable time, energy, and resources for everyone involved if you are explicit about your expectations of an employee from the get-go. When everyone understands the nature of the position and its relationship to the rest of the company, you minimize the risk that you will spend too much time on-or even hire-someone who isn't a good fit for the job.
What are some of the key responsibilities associated with the role of a Director of Ecommerce? Here are some points you can share with all applicants. The new director's chief duties will include:
- Driving sales and conversions on a consistent basis
- Developing an effective online marketing strategy, including SEO and PPC
- Working with the web design team to make sure the browsing and purchasing experiences are straightforward, convenient, and hiccup-free, whether it's via a traditional PC or mobile device
- Building strong relationships with new vendors and affiliates and bolstering existing ones
- Keeping abreast of industry trends and their application to the company and its customer base
- Conducting regular and thorough analysis of ecommerce performance, citing areas in need of improvement and suggesting viable new approaches to achieve it
- Helping to propel the company forward with new ideas, plans, and strategies
As you read resumes and screen initial candidates, keep your wish list and set of employee expectations handy, and refer to it often.
If you're not quite ready to create a full-time e-commerce position, keep in mind that there are alternatives. Some digital agencies offer a service like our "Rent an Ecommerce Pro," which connects you with one of our specialists who will help you to grow your online business.
Author Bio: Gil Levy is the co-founder of ECommerce Partners, a full-service consulting, web development/design, and online marketing firm based in New York, New York. Connect with him on LinkedIn or Twitter!
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