If you're looking for good employees, online recruiting can be a small business owner's best friend. Once limited largely to local newspaper classifieds and window signs, help-wanted ads have shifted to the Web in a big way. Online recruiting is one of many places where small business has embraced Internet-based solutions with gusto. The reasons are clear:
- Placing employment ads online is quick, easy and effective.
- You can write your ad, post it and have your first responses literally within hours at some sites.
- You can find specialized talent for industry-specific jobs by advertising on industry-specific sites.
- You can spread your recruitment net across any area you like – from just you neighborhood or town, to the entire country, or world for that matter.
- You can cut the time it takes to fill a position by days if not weeks.
Place ads on the major Internet job sitesA few job sites let employers post ads for free, while the best and more widely-used sites charge a fee.
Find targeted help via industry-specific job sitesJust about every industry – from high tech to food service – has a job site to help its members find positions, so you can target your ad to the most qualified candidates.
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Get LinkedInLinkedIn is a networking site that helps its 6 million members get connected. You can use the service to find qualified job candidates in your area.
Search resumes onlineInstead of advertising for job candidates to come to you, with resume database sites you search for resumes that fit your qualifications and contact the candidates yourself.
Place an online classified adMost traditional newspapers now have Web editions as well and offer online help-wanted classifieds in addition to print ads.
Make your own Web site job-seeker friendlyPut a link to your job listings in a prominent spot on your home page. Keep the listings on your site complete and up to date.
- You can also attract qualified employees through your own Web site. Make sure it gives clear descriptions of open positions, provides simple instructions for applying and offers an easy way for the candidate to send a resume.
- To create a compelling ad, experts suggest that instead of focusing on having (i.e., what experience applicants must have), you should focus on doing and becoming — what the applicants will do on the job and what they will become.
- Have fun with your ads. If you were a candidate and you saw the ad you're about to post, would you apply — or yawn?
- Some job sites, such as CareerBuilder.com, let you "test drive" their resume database so you can see the kinds of results you'll get before you shell out the cash.