Think of your favorite bar. What comes to mind? Probably delicious drinks, a comfortable atmosphere, good music, friendly people. That's because bars are fun places. People love them. They go to bars to celebrate birthdays, decompress after work and relax while they watch the big game. It's no surprise, then, that if you like going to bars you might also decide that you'd enjoy owning one.
Running a bar, however, is no easy task. It may look like fun from your barstool, but on the other side of the counter awaits a whirlwind of hard work and risk-taking. This isn't "Cheers," after all, and you aren't Sam Malone.
If you stick with it, though, a bar can be an incredibly rewarding—and profitable—business. People need entertainment, and they're more than willing to pay for it. Still, before you toast your new venture, ask yourself these questions in order to determine if the bar or nightclub business is right for you:
1. Do you like people?
2. Are you willing to work nights and weekends?
3. Can you handle your liquor responsibly?
4. Do you mind babysitting adults?
5. Are you prepared to navigate local liquor laws?
Get to know the bar businessBefore you get involved in the industry, be sure you know what you’re getting into and what it takes to succeed.
Develop your bar or club conceptOne of the most important decisions you’ll make is what kind of bar you’ll open. Decide whether you want a small neighborhood bar; a sports bar that serves up food and television; a brewpub where you brew your own beer; a specialty bar that has a signature offering, such as martinis, wine or cigars; or a club at which music—live or recorded—is a key feature.
Find the start-up capital you needBars are expensive ventures. Start-up costs will vary by bar type, size, location and clientele, but be sure to consider the cost of rent, facility improvements, equipment and fixtures, licenses and permits, inventory, utilities, payroll, marketing, legal and accounting services, and insurance when you’re building your start-up budget.
Scout for the perfect bar or nightclub locationFor bars, location is critical. Leasing space in a trendy neighborhood may prove expensive, but often results in high traffic. Opening a bar in a less traveled area, on the other hand, might save you rent money, but might require more marketing funds.
Stock your bar or nightclubInventory is key. Stay on top of the latest bar trends in order to keep your menu current and your customers happy.
directory of bar supplies. You’ll need furniture, barware and appliances. When it comes to liquor, focus on building strong relationships with local wholesalers and suppliers; consult the Wine & Spirits Wholesalers of America’s Membership Roster and Industry Directory to find a supplier in your area.
Build a strong team of bar or nightclub employeesYou can’t run a bar or nightclub by yourself. You’ll need a talented team that might include a bartender, wait staff, a DJ, a doorman and a manager.
Promote the heck out of your new bar or nightclubTo market your bar, pursue all the usual vehicles, including print advertising, phone directory listings and a dynamic Web site. Consider reserving a substantial portion of your marketing budget, however, for unique promotions that will drive traffic, such as special entertainment, contests and giveaways.
- A bar isn’t a party; it’s a business. Treat it that way in order to succeed.
- Name your bar or nightclub carefully. A good name will tell potential customers something about your establishment—where it’s located, for instance, what it serves or even whether it’s laid back or full of energy.
- Free and discounted drinks can be great marketing. Be conservative, though; you can't afford to pay for drinks that your customers aren't buying.
- Pay attention to the music you play, the furniture you use, the lighting you install and the beers you put on tap; all contribute to the experience you’re selling.
- When you own a bar, you’re competing with scores of other bars in your area, not to mention restaurants and liquor stores. Pay attention to what others are doing; your liquor sales representatives are a good source of information, as they probably call on other bars in your area.
- Successful bars and nightclubs know who their customers are and what their customers want well before they open. Find out to whom you can best cater by researching local demographics as well as current alcohol and lifestyle trends.