Alcoholic Beverage Industry Publications Pricing and Costs

Price out the best alcohol industry magazines and periodicals
By Kristina Seleshanko Whether you run a winery, a bar, or a restaurant or distribute and make alcoholic beverages, you'll want to consider alcoholic beverage industry publications pricing and costs. There is a vast array of periodicals available for the alcoholic beverage industry. Some focus on niche areas like growing wine grapes, while others focus more broadly on running a bar or keeping up with regulations for alcoholic beverages. Yet before you subscribe to even one alcohol industry magazine, there are a few things to consider.
Most obviously, you want alcohol beverage industry publications that are suitable for your business. A bartender doesn't really need a magazine on running a winery, and a winery owner probably doesn't want a subscription to a magazine about mixing drinks. Next, take a look at the best periodicals available in your particular area of interest. Compare the costs of subscriptions, being sure to read sample articles at the publication's website to see if the periodical is really for you. There are at least three broad categories of alcohol industry journals and periodicals you could consider:
1. Alcohol industry periodicals focusing on keeping up with regulations and safety issues
2. Alcoholic beverage trade publications targeted to bars and nightclubs
3. Alcohol industry periodicals geared specifically to wine or beer

Choose an alcoholic beverage trade publication about law and safety

The alcoholic beverage industry must abide by a myriad of laws and regulations set up by the federal and state governments. Promoting alcohol safety has also become an important issue to many in the industry. To keep up on changes and discover new ways to encourage safety, it makes sense to subscribe to publications focusing on these areas. Fortunately, most publications falling under these headings are free; a few are under $20 a year.
Try:  StateWays, published by Beverage Information Group, is a periodical for retail store managers, board members, commissioners, and others who need to keep up with state laws regarding alcoholic beverages. Via its newsletter, the World Association of the Alcohol Beverage Industries encourages the alcoholic beverage industry to promote beverage safety.

Seek periodicals on alcohol beverage industry trends for bars

Quite a number of periodicals look at trends in alcoholic beverages for bars and nightclubs. Some are geared more toward servers, while others are most suitable for management. Subscriptions range from free (to qualifying business people) to about $35 a year.
Try:  Questex Media Group publishes Nightclub & Bar magazine--the only publication dealing exclusively with bar management, including articles on alcoholic beverage trends, training staff, and more. Bartender Magazine is the most popular publication for information about new drinks, service, and more.

Select an alcoholic beverage industry publication for beer or wine

Wine and beer are two specialized areas of interest, and there's no lack of publications geared toward them. Whether you create or distribute beer or wine, there's a suitable publication for you. On average, such magazines cost between $35 and $45 for 12 issues.
Try:  Wine Communications Group publishes Wine Business Monthly, the industry's leading magazine for growers and wineries. All About Beer Magazine, published by Chautauqua, covers the latest trends in beer.