Beverage Flavoring
Tips & Advice to help you make your decision on Beverage Flavoring
Beverage flavoring is used to make a wide variety of drink products, including soft drinks, flavored milks, specialty coffees, alcoholic drinks, smoothies, and fruit-flavored beverages. Beverage flavoring can be natural or artificial. Natural flavorings are extracted directly from fruits or vegetables. Citrus fruits, such as oranges, lemons, and limes, are a common source of natural beverage flavorings. Artificial flavorings are produced in a laboratory, although they may sometimes be identical in chemical structure to natural variants. They may be added during beverage processing or purchased in syrup form to be added to drinks as needed.
Companies such as The Prairie Moon Company and Barry Farm make beverage flavorings that you can purchase for use in drinks made on-site at your restaurant, bar, or café.
Beverage flavorings are not only used to add interesting or unusual flavors to a drink. They can also be used to mask unpleasant flavors in the beverage, such as a bitter taste imparted by other ingredients in the drink. Drinks containing soy, herbs or nutraceutical ingredients often use beverage flavorings for this purpose. Some beverage flavorings enhance the natural taste of the drink, giving it a stronger flavor without actually changing the taste.
Learn more about beverage flavoring by clicking on the links on this page from Business.com.
Beverage Flavoring
Variety is the spice of life in beverage flavoringBy Elizabeth Fox-Wise Beverage makers use natural beverage flavoring, artificial beverage flavoring, or a combination of both to make flavored drinks. This designation is determined based on how they source the flavor for beverages. Natural flavors are sourced from natural materials, whereas artificial flavors are made in a laboratory. Natural drink flavoring is more popular in the United States. However, overseas beverage makers use more artificial beverage flavoring.
Increasing the variety of flavors that you offer to your customers is one way of increasing sales and profits. A good example of this is the Coca Cola company. In recent years they have added many different flavors of beverage syrup to their original formula cola to spur sales. Those flavors that consumers liked remain on the shelf long term. Other flavors are quickly discontinued.
Depending on the nature of your business, and the products that you sell, you can increase the variety of flavors that you offer in many ways. When deciding which flavored drinks to sell, consider the following:
1. Past sales performance of flavored drinks to your customers.
2. Whether your customers prefer variety or traditional fare.
3. Customer preferences for natural and artificial flavoring.
Add variety through coffee flavorings
The most popular way of adding variety to coffee flavors is by purchasing an assortment of flavored coffee beans. However, you can also increase the flavor variety offered by using coffee flavor additives and by offering an assortment of flavored cream for your customers to add to their coffee.
Try:
TalknCoffee offers a nice variety of coffee flavor additives called Flavor Shot. Use their product to flavor one pot of coffee at a time. The Coffee Bean Queen sells flavored coffee beans in many varieties from chocolate raspberry to bourbon.
Increase fountain drink variety with flavored syrup for beverages
Purchasing an assortment of flavored syrup for beverages allows you to add more variety to your fountain drink menu, as well as other products such as Snow Cones, Slushies and Smoothies. Banana, Pink Bubble Gum, Peach and Pina Colada are just some of the wonderful flavors available to try.
Try:
The Prairie Moon Company sells a wonderful variety of flavored beverage syrups. Florida Natural Flavors specializes in natural flavored syrups for beverages.
Stock your shelves with more flavored drinks
If bottled beverages are the focus of your business, you can still offer quite a flavor variety to your customers. Pay attention to sales performance when deciding which flavors to purchase. For example, if your customers didn't buy Pepsi with lime when you stocked it on the shelf, chances are good they are not interested in Coke with lime either.
Try:
Both Coca-Cola and Pepsi provide an assortment of soda flavors for you to sell. WholesaleYellow.com can help you to find wholesale juice distributors in your area.
- When purchasing a new beverage flavor for the first time, buy a small quantity to see if it sells well before making a large purchase. It is important to remember that with some flavors, customers buy it once to try it, but then may never purchase it again. Therefore a high initial sale of a product does not guarantee high long term sales.
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