Display Fixtures

Use store display fixtures to enhance your shop's sales
By Andrea Townsley Retail display fixtures are available in many styles to display just about anything you sell. From slatboard and hooks to shelves and clear display cases, you'll have to think carefully before buying fixtures for your store, or you could be overwhelmed by your choice options.
 

The way you set up your retail store fixtures can drastically impact your sales volume. Use some common sense when you decide which displays go where and what will go on them; make sure your choices fit in with the atmosphere you've created. All types of retail stores can benefit from the smart use of display fixtures.

1. Consider the type of merchandise you sell. Pick retail fixtures that will display your items in the best manner possible. Some things are pretty obvious, like buying tie racks to display ties for sale.

2. Take stock of the volume of merchandise you have to display to customers. Display fixture manufacturers make products in all shapes and sizes.

3. Think of your budget. If you're tight on cash, you may want to choose one nice retail fixture to grab customers' attention but then install more economical fixtures in the rest of the store.

Buy apparel display fixtures to showcase different kinds of clothing

Clothing retailers know that there are many different ways to display merchandise. There's a unique way to display each type of clothing, from sweaters to hats to shoes to dresses. Think about how best to showcase each piece and buy fixtures accordingly.
Try: Check out the standard clothing racks available from Gershel Bros. See if you like anything from the variety of fixtures at Trio Display.

Take advantage of every inch of space by using wall display fixtures

There are so many ways to maximize wall space. The most popular type of wall display fixture is slatboard, a sturdy piece of wood with slats cut into it. You just slip a hanger or hook into the slat and you're ready to hang shelves, hooks or hangers. Pegboard is similar to slatboard, except that it has small holes instead of the slats.
Try: Take a look at the wooden display fixtures at K-D Display & Design. You can find unique wall displays at Smart Store Fixture Displays.

Place your best sellers on gondolas and floor display fixtures

Gondolas are free-standing shelving units that are meant to go in the middle of an aisle or walkway. These units attract customers since they're literally right in their faces. Other types of floor fixtures serve a similar purpose.
Try: Browse through the selections at Kalamazoo Store Fixtures. Try out the pegboard floor displays from Azar Displays.

• If you have a special item you want to display but can't find any stock fixtures that suit you, consider getting custom display fixtures made. This can be somewhat expensive, but if you really want to do something to set a product apart from the rest, it would be well worth the extra cost.