Eyewear
Tips & Advice to help you make your decision on Eyewear
Staying up-to-date with the latest fashion trends and technological advancements in the optical world is imperative if you run a small eyewear business.
Start by subscribing to some optical trade magazines. A list can be found at theopticalvisionsite.com. Check the official websites of popular brands of eyewear to learn more about the latest trends and how to feature them in your establishment.
When it comes to eyewear, there is more to sell than just eyeglasses. You can also offer a variety of sunglasses and contacts. Both of these items come in prescription form for those who need their eyesight corrected, but they are purchased for appearances as well. For example, people can change their eye color with colored contacts to match their outfits. The options range from traditional colors like blue and brown to unconventional hues like purple and yellow.
When considering which eyewear styles to offer at your establishment, think about your target market. If you market your services to the younger crowd, have trendier styles on hand. If most of your clients are older and more sophisticated, keep classic styles in stock at all times.
Learn more about the current trends in eyewear companies through the resource links found on this Business.com page.
Buying the Right Eyewear
How to get eyewear that looks as good as it worksBy Cris Robins, Writer Writer for Hire Looking good is important; being able to see just how good you do look is just as important. There was a time when glasses came in two styles; bold and black for men; pastel and cat-eye for women. They were just as limited in their functions; single lens for a specific purpose and bi-focal for reading and seeing distances.
When considering purchasing glasses or eyewear, most people don't have to deal with eyewear manufacturers, buying wholesale eyeglasses, or needing eyewear services. However, they will be visiting eyewear retailers, checking out fashion eyewear or designer glasses, driving glasses, or considering eyeglasses online. Additionally, there is a wealth of eyewear information from a host of optical retail outlets.
Eyewear, or eye glasses, is designed with two main components, the lens and the frame.
Lens are the "glasses" portion of eye glasses and are specifically designed to increase a person's ability to see. They come in three basic categories: single lens, bi-focal lens, and the newer transition lens. To explain, a single lens has one prescription for the whole lens; bi-focal has two and transition lens normally have three lens and unlike bi-focal they transition between the three resulting in no lines between them.
Lens can also be glass or plastic and come with a variety of coatings depending on your needs.
Frames are what holds the glass or plastic lens in place and are considered the "look" of the eyewear glasses or eye wear. Frames can be made of plastic, wood, wire, or metal. They can be very strong and static, or soft and flexible. The style or texture of the eye wear depends on the activity, from everyday wear to safety glasses or somewhere in between, along with designer eyewear or fashion eyewear.
It is entirely possible to wear eyeglasses for no more than the fashion statement they make. As sunglasses add to a look, some find that choosing a frame that achieves what they are going for and having plain glass instead of prescription lens in the frames is worth the cost associated with doing so.
To ensure that your glasses are going to look as good as they work it is necessary to do the following:
1. Get a quality eye exam.
2. Chose lens that address the sight issues.
3. Chose frames that fit your style, face, and pocket book.
Buying eyeglasses or eyewear because you need them needn't be difficult and can actually be fun.
Getting a quality eye exam, before buying eyewear, is essential
Before choosing eyewear, whether it's fashion eyewear, driving glasses, designer glasses, or just eyewear frames, it's essential to determine IF you need glasses and if so, what type of lens.
Try:
Pearle Vision, LensCrafters, or Sears Optical for a solid eye exam and a wide selection of frames.
Buying eyeglasses through eyewear retailers or online
Once you have your prescription, which is what the eye exam will give you, it is possible to buy your eyewear from the same store you had your exam at or online. However, if you buy them online, you will not have them fitted to you.
Try:
EyeBuyDirect.com or Frames Direct for buying online. For general reading glasses of one lens, try Wal-Mart or Walgreens.
Finding eyewear that looks good
If you go to a retail outlet, they will be filled with frames of nearly every shape, size, color, and purpose. The best way to find the eyewear that looks good is to try them on. A sales clerk is usually a good judge when you can't see yourself as clearly as you'd like to when the frames you are trying on are filled with glass that is not of your prescription.
Try:
eyeglass.com for their feature of matching frames to face styles. Designer frames from Eyewear Select, EyeGlasses Contacts.com, or Eyewear Palace.
- You can have more than one pair of glasses. As frames change you can update your look with more than one pair or with frames designed for different activities.
- Buying multiple-lens eyewear online doesn't offer the very valuable fitting that retail stores or an optometrist's office has.
- The cost of frames start as low as $40, but they can also go as high as several thousand dollars. Just be sure you really like them and they look good on you before you buy them.
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