Jewelry Displays

Sell more jewelry with the right jewelry cases
By Frances Sharpe, freelance writer/editor In the jewelry business, having beautiful jewelry isn't enough for success. Gain an advantage with jewelry displays that entice passersby to stop and shop. Jewelry displays, jewelry cases, jewelry racks and jewelry T-bars are just some of the tools of the trade that can spark sales. Whether you sell fine jewelry or everyday necklaces, rings and earrings, you can find jewelry displays that fit your product line and your budget.
 

When shopping for jewelry displays:

1. Choose jewelry displays that are designed specifically for necklaces, bracelets, earrings or rings.
2. Consider how many pieces the jewelry cases and jewelry racks can hold.
3. Consider jewelry racks that revolve.
4. Choose portable jewelry cases if you travel to jewelry shows or if you sell in homes or at parties.

Jewelry racks and jewelry cases for displaying earrings

Jewelry displays for earrings include counter earring racks, rotating earring card displays, jewelry T-bar displays and floor stand earring racks. When choosing earring jewelry displays, consider how many pairs of earrings the display can hold, how easy it is for customers to get the earrings on and off the jewelry displays, the size of the display and how well it coordinates with the jewelry.
Try: You can find dozens of styles of earring jewelry racks at Store Supply Warehouse.

Jewelry displays for necklaces

Necklaces can be displayed on jewelry T-bars, neckforms, lay-down busts, easel back stands and more. Inexpensive jewelry racks, hooks and hangers can work well if you stock quantities of low-priced necklaces. If you sell your jewelry on the road, consider roll-up and fold-up jewelry displays for necklaces.
Try: JewelBox Display & Supply Co. stocks a variety of jewelry T-bars and other displayers for necklaces. Ameriglobe Importer stocks a number of busts for necklace displays.

Jewelry T-bars

Ideal for displaying necklaces, earrings or bracelets, jewelry T-bars can sit on countertops or inside display cases. Jewelry T-bars are available in a variety of sizes and materials, including velvet, wood and acrylic.
Try: Find jewelry T-bars in several styles at KC Store Fixtures or Gershel Bros. New & Used Store Fixtures.

Trays for jewelry displays

For diamonds and other pricey gems that deserve the best jewelry displays, use flocked tray liners in utility trays.
Try: JewelrySupply.com, Fetpak Inc. and Nile Corp. offer a good selection of trays, pads and inserts for your jewelry displays in addition to many other styles of jewelry racks and jewelry cases.

Jewelry displays for rings

To make rings stand out, use trays with foam pad inserts, ring cases, slotted ring displays, single ring displays and multiple ring displays. For fine jewelry, use ring pads when presenting individual rings to customers.
Try: Find a number of jewelry displays for rings at Store Display Depot, KC Store Fixtures or JewelBox Display & Supply Co.

Elegant jewelry displays

When you need jewelry displays to lend an air of sophistication to fine jewelry, choose deluxe displays.
Try: EZBoxCo has one of the largest varieties of refined jewelry displays.

Counter display jewelry cases

Some of the most useful jewelry cases are counter display cases that are either stationary or portable. Most counter display jewelry cases lock to safeguard fine jewels. Counter displays can be ideal if you sell your wares on the road, such as at jewelry shows or flea markets. Toting the locked jewelry cases keeps jewelry neat and safe.
Try: Gershel Bros. New & Used Store Fixtures carries both portable and stationary counter display jewelry cases. Find additional vendors of display cases and jewelry displays in the directory at Business.com.

• Clear and frosted acrylic risers can be used as jewelry displays for earrings and necklaces.
• If you use earring cards, make sure they fit easily on any earring jewelry displays you purchase.
• When purchasing jewelry displays for necklaces, consider the length of the pieces you're selling.