Mens Activewear
Tips & Advice to help you make your decision on Mens Activewear
Men's activewear can be a profitable segment of the clothing industry. However, to succeed in this line as a small business, you need to obtain your inventory at the lowest cost possible and find a competitive advantage.
Jerzees.com offers a directory of wholesalers that carry the Jerzees brand as well as other brands of clothing. Browse the list of wholesalers or select a location to narrow the results. The list of companies, which includes the Alpha Shirt Company and S&S Activewear, provides you with contact information and website links.
To ensure that your activewear selection meets the needs of your customers, carry clothing in a variety of fabrics and sizes. While some men prefer 100-percent cotton, others may want items with nylon and spandex. Look for specialty items, too, such as running apparel made with 3M's Scotchlite reflective material.
Consider your ideal customer base. As a small business, you may not have the means or floor space to carry all types and sizes of men's activewear. However, if you specialize in clothing for specific sports or activities, you may have an advantage over large retailers that offer a lit bit of everything. If possible, provide your customers with the option to place special orders as well.
For more information on men's activewear, visit the links on this Business.com page.
Men's Activewear
Add men's casualwear to your other products for active menBy Robert Soll, Owner Solcraft Optical Company Today's men seek an active, healthful and informal lifestyle. If you sell the products men use to achieve that lifestyle, you can increase your business by selling the active men's clothes they'll be wearing. Try these technques:
1. If you sell the weights and resistance bands men use in a gym to build their muscles, offer comfortable, good-looking men's gym apparel.
2. If you sell navigation charts and marine stoves to boaters, reserve space for casual men's clothes that set the nautical mood for dockside aperitifs.
3. If your shop features tennis rackets and golf clubs, bring in a swinging collection of stylish men's activewear shorts.
Your men's activewear business will be a bonus, since customers are already coming through the door for your primary merchandise.
The casual, active, and outdoors way of life has broad appeal, so what you select can range from active men's clothes for athletic use to men's business casual clothing that merely suggests the freedom of the outdoors.
Locate sources for the men's activewear that you will carry
To stock your activewear department, you need reliable vendors of wholesale men's activewear.
Try:
Men's gym apparel is at the most "active" end of the activewear spectrum. X-treme Activewear offers a large selection of gym apparel. Browse their retail catalog, and if you like what you see, secure authorization to use the wholesale catalog. Physique Bodyware USA is a manufacturer of men's activewear shorts and other bodybuilding apparel. In addition, Blankstyle, Inc. is a distributor for a number of men's activewear brands, in such categories as tees, jackets, innerwear, shorts and pants. The company offers wholesale pricing for bulk quantities.
Be sure to include casual men's clothes too
Even men who are active will spend more time at light activities and lounging than at working out at the gym.
So offer casual clothing that's right for the occasion.
Try:
ValueSupply is a source for closeouts, overstocks and discontinued items in men's casual pants, shorts, shirts, outerwear and so on. B&A Uniforms Inc. is a wholesale distributor of men's activewear shorts and chino pants, and of golf and polo shirts by top manufacturers.
Display your men's activewear
Once your active men's clothes are in the store, maximize sales potential with eye-catching, exciting displays.
Try:
Displays2go has striking clothes racks whose maple wood brings out the active men's clothes lifestyle theme. Econoco has a large variety of garment racks.
- Have an in-store bulletin board featuring community active-lifestyle events. This will be a draw for men's activewear customers.
- Make your men's activewear unique and memorable by custom printing it with your artwork and logo. X-treme Activewear and B&A Uniforms Inc. offer this service.
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