Purchasing Resources for Refrigerated Display Cases

Making the Most of Refrigerated Display Cases

Utilize visually appealing refrigerated cases to create sales
By Kim Hill, Owner Karsun Designs Making the most of refrigerated display cases allows the customers the freedom to serve themselves. Display fruit juice, soda, cold sandwiches, pre-packaged salads, luscious desserts, energy drinks or flowers that appeal to consumers. A display refrigerator enhances the look of beverages and food items, making them appear cold and frosty. A beverage display refrigerator is perfect for selling bottled beverages instead of investing in labor to operate and refill equipment. It’s imperative that a cooled display case maintains the proper temperature for the freshest specialty items.
 

Place a refrigerated case in a highly visible area to generate add-on purchases. Add a glass display refrigerator to feature healthy alternative food selections, trendy beverages and popular cold foods for sale. Stock food in a refrigerated display and influence patrons to grab something extra with their purchase. Making the most of refrigerated display cases saves on labor cost and increases the opportunity to promote specific products for sale.

1. Take advantage of merchandise visibility with a counter top refrigerated display.

2. Showcase specialty foods with a commercial display refrigerator.

3. Purchase refrigeration cases specifically made for food and beverages.

Capitalize on visual appeal with a counter top refrigerated display

Merchandise visibility is key to making the most of refrigerated display cases. Keep sodas chilled and beer frosty while displaying last minute items for purchase. Counter top displays are excellent for last minute sales.
Try: Industry Kitchens features a variety of refrigerated displays as well as counter top displays that are refrigerated. Restaurant Source has handy counter top refrigerated display cases aptly named Impulse Freezers.

Buy refrigeration cases specifically made for chilled specialty items

Choose refrigerated equipment made for the particular item specialized by your business. Show your chilled food items in a cooled display case or refrigerated bakery cases to entice customers. Offer decorated birthday cakes or party platters filled with meats and cheeses or vegetables.
Try: Bush Refrigeration features various display cases including bakery display cases. KaTom has space conscious refrigerated display cases and even sushi display cases.

Use a cooled food display case to encourage impulse shoppers

Place the display case where customers can easily view it to encourage them to make additional purchases. Offer decadent desserts or frosty drinks to generate up selling opportunities. Make sure your display is well organized and attractive.
Try: Big Tray has a variety of refrigerated display cases to show off your different food and drink items. Sevel USA has combination display cases so you have more than one option on storage.

• Always keep refrigerated cases clean and well organized to encourage shoppers to purchase items inside.
• Use a glass display refrigerator to sell flowers or trendy drinks as an extra incentive to purchase impulse item.