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Point-of-Purchase Displays

In-store advertising, such as point of purchase (POP) displays, accounts for 53 to 60 percent of consumer purchases, according to the Point of Purchase Advertising Institute. With numbers like those, it's a good idea for retailers and restaurateurs to ad POP displays to the advertising mix.

Gridwall

Gridwall is fast becoming the product of choice for retailers and others who want to display products in a cost-effective and space-efficient way. Because of their versatility and ease of use, gridwall products are great not only for retail stores and mall kiosks, but also for art exhibits, craft fairs, trade show booths and other places where people have a need to "hang their wares.

Restaurant Building Services

Diligent planning allows you to build a restaurant that both fulfills your expectations and complies with local building codes. Building the restaurant of your dreams starts with a solid design and lay-out created by foodservice professionals.

Jewelry Mannequins

Mannequin jewelry holders are essential for properly displaying your company's jewelry selection. They help potential customers envision how the jewelry would look on them or significant others that they are buying for.

Used Display Cases

Used retail display cases may serve your purposes especially if you don't have a lot of business startup money. Types and configurations of used retail display cases are for sale from a variety of online resources.

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Display Cases Industry Overview

Display cases are the perfect way to present your merchandise to customers. Not only can display cases protect valuable items, they can also give customers the impression that your merchandise fancy.

Making the Most of Jewelry Displays

Whether you’re selling fine jewelry or costume designs that meet fashion trends, using the proper jewelry display cases is the key to showcasing them. By making the most of jewelry displays, you’ll ensure your designs call out to customers or stand above the competitions’ at industry shows and conventions.

POP Displays Basics

Point of Purchase, or POP, displays are materials used in stores and other retail locations to promote an item or brand. Commonly used to promote new products, POP displays draw the customer's attention to the product and entice them to try and hopefully buy it.

Slatwall Basics

When a company chooses to use a slatwall system in their displays, they need to learn slatwall basics. A slatwall is a wall with raised slats or thin pieces of wood.

Supplies for Slatwall

A slatwall is designed to add extra display area to a retail store or other business. Supplies for slatwall displays or panels are items used to place products on the wall.

Using Jewelry Mannequins

Whether you create your own beautiful jewelry designs to sell or own a jewelry store, using mannequin jewelry holders can draw customers to your products. Using a miniature, exotic and unique mannequin jewelry holder to display rings, necklaces and earrings in display cases or on tables can help to create an atmosphere of luxury and elegance at your store.

Restaurant Building Services Basics

When it comes time in your food service career to create a unique restaurant that's all your own, you have two choices: remodel an existing restaurant or other space, or build a restaurant from scratch. In either case, you will need a good grasp of restaurant building services basics.

Displays2Go

Displays2Go specializes in fixtures and marketing materials for use at trade shows, retail stores & small businesses.

www.displays2go.com
FFR Merchandising

Since 1962, FFR Merchandising has been providing high-quality merchandising & point of purchase display products and accessories to retail industries

www.ffr.com
Slatwall Panels and Slatwall Hardware from Palay Display

Slatwall, Slatwall Hardware, Slatwall Shelves and all things Slatwall from Palay Display. Store fixture supplier since 1945. Shop online today!

www.palaydisplay.com
Valentino's Displays

Valentino's Displays supplier of Retail Display, Shop Fittings, Clothes Rails, Hangers & Mannequins. Shop Display Equipment with next day UK delivery.

www.valentinosdisplays.com
WR Display

WR Display offers a large collection of retail supplies and packaging products, including plastic bags, hangers, store fixtures, and glass showcases.

www.wrdisplay.ca

Retail Display


Having displays in retail settings is an effective way to sell products and organize a storefront. Retail displays can be as simple as brochure holders or as elaborate as pop-up displays. Mannequins that wear clothing in a clothing or department store also fall under the category of retail displays.

In the retail world, there are hundreds of different competitors for consumers to choose from. Using retail displays to organize a store and display a product effectively is one of the best ways to set yourself apart from your competitors. There are many benefits and a few pitfalls to purchasing displays for retail settings.

Benefits

Benefits of Using Retail Displays to Sell Merchandise

Retail displays can help to increase your bottom line in a cost-effective manner. Some examples of retail displays include mannequins, brochure holders, pop-up displays, and other display kits.

Increased Sales

Using retail displays can increase your sales. According to Point of Purchase Association International, approximately 60 percent of in-store sales are attributed to retail displays. In order to be especially effective, you should place the retail displays in prominent locations with a lot of traffic, such as the end of aisles and by the checkout stands.

Visually Pleasing

Most retail displays are colorful and contain graphics that add depth to the space. These factors attract a customer’s attention. Some retail displays include a sense of mystery that makes the customer want to check out the items on the display. If your retail display is a mannequin or another clothing display, make sure that you use vibrant colors, the smallest size available, and matching accessories to bring the display to life.

Organization

Retail displays make the area of your store look neat and organized. This makes it easy for your customers to find the items they need and want. When you are placing items on the display, try to put the most expensive items at eye level. This space is considered premium space. In the space above the eye-level area, place the second expensive item, and put the least expensive items on the bottom of the display. For some retail displays, this isn’t possible, as the slots in the retail display are pre-marked and priced for items. 

Cost Effective

Some retail displays are provided by manufacturers who want their items marketed a certain way. These types of retail displays are the most cost effective. However, when you consider the increase in sales from using the displays, the cost-per-item is likely going to be minimal, and over time will dwindle to nothing. Once the display is paid for, there isn’t any cost-per-item for the display.

Pitfalls

Pitfalls of Using Retail Displays

While using retail displays can increase your sales, there are some pitfalls to consider before you start setting them up. The exact pitfalls will depend on the ambiance in your store, the type of display and the products being put on the display.

Clash with Décor

There are some instances when a retail display will look out of place in your store. If your store features a subtle decorating style with muted colors, a vibrant retail display will clash with your décor. By the same token, an earth tone display wouldn’t look appropriate in a retail store that features a bright color scheme.

Takes Up Valuable Space

Some retail displays, especially those from product manufacturers, are large. While these displays do draw attention to the products on them, the displays often take up a lot of valuable space. If your store is large, you may not notice the space. In a small store, however, a large display will take up too much valuable space, and you may have to move other items to a storage area or try to squeeze them into the remaining space to accommodate the display.

Endorsements

If you opt to put a retail display for one item in your store up without doing the same for other products, customers may assume that you are endorsing the products on the display. While this may not be a cause for concern for some retailers, for small operations or stores that are belief-based, endorsing any product may make your customers look for a new store to frequent.

Too Pushy

Bright, vibrant and large retail displays may be a little too pushy or overwhelming for some clientele. When it comes to retail displays, finding a balance between marketing the products and keeping your customers happy can come down to something as simple as the location of the retail display. Try not to place overwhelming and pushy displays right near the registers. By doing this, you balance out marketing throughout the store. The impulse buy items are near the registers and the retail displays are across the store.

Pricing

The retail business is a competitive industry and knowing the dynamics of that industry is important if you plan to open your own store. Retail display is an important part of your business, as it gives you an opportunity to present and promote the product you sell. Retail stores play a huge part in the economy, with consumer spending accounting for 70% of the U.S gross domestic product in 2011, according to Reuters.

Construction

How you want your shop to look is up to you, but your finances will affect your decision. If your store needs a lick of paint and new flooring, you are looking at a relatively low-cost start-up. If you want new floors and wooden displays and counters, the costs will be much higher. Depending on the condition of your shop, a refurbishment can be as little as $1,000 to as much as $100,000.

Fixtures and Fittings

Items such as display cabinets, racks and sales counters can be bought secondhand or through an auction house as a job lot. A refurbished cash register will do the same job as a brand new one for a fraction of the price. A multi-featured refurbished register can cost as little as $150.

Conclusion

As you can see above, there are many different reasons that a retail business may choose to purchase display equipment. For a reasonable cost, retailers can organize their storefront and make their store more visually appealing. Having an organized store has been known to lead to an increase in sales. Customers are also happier to return if they are able to shop in a store that is easy to navigate and they don’t have to waste time trying to find what they are looking for.

The cost of purchasing retail displays can vary greatly depending on how many displays you are looking to purchase. However, purchasing retail displays and organizing your store can have such a positive effect on sales and customer opinions that it is easily worth the cost.

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