Making the Most of Soft Drink Bottlers

Enlist soft drink bottlers to enhance your business
By Emily Lugg There are many reasons why businesses want to establish a relationship with soft drink bottlers. Retail stores want to sell well-known soft drinks on their shelves, office buildings want to provide beverages for their employees, and food and beverage companies want bottlers to bottle their new products. Whatever your need for beverage bottlers, there are a few things you should know about making the most of soft drink bottlers.

Purchasing products from a soft drink company can be done in a variety of ways but often requires little interaction between businesses. However, if you are looking for a company to do custom beverage bottling, you want to make sure you are choosing the right company for you and your products. Consider the following when choosing a soft drink manufacturer:

1. Certain soda bottling brands will enhance your retail inventory.

2. A drink bottling company can fit the needs for your new product line.

3. Speciality soda can motivate your employees.

Choose a well-known pop bottler to help stock your shelves with popular brands

Consumers thrive on familiarity. Stocking your shelves with soda brands that your customers have a history with will not only mean revenue for your store but will help breed loyal customers. Striking an ongoing deal with a soda bottler will help with repeat customers and likely a price break on large orders from the company. Be sure to talk to your bottler about any exclusivity rules they may have.
Try:  Pepsi Bottling Group is a national leader in bottled beverages. Jones Pure Cane Soda is another soda bottler with a familiar face.

Find a drink bottling company that is equipped to bottle your new product line

You may or may not have thought of what your new product line is going to consist of. Most bottling companies also come equipped with a research and development team that can help you get an idea of an actual product. It is important to look into what several bottling companies offer, as some will be better suited for your specific type of product. Some will be more familiar with carbonated sodas, while other beverage bottlers will have specific skills that will apply more to nutritional beverages.
Try:  Toddy Beverage Bottling can help manufacture smaller scale beverage bottling runs. Florida Natural Flavors bottles both private label and custom beverages.

Offer specialty soda from soda bottlers to your employees

Employees may bring popular brand sodas to work from home, but give them another option as a motivation incentive. Offering employees sodas that they wouldn't necessarily purchase themselves will create curiosity and appreciation for their workplace. Step outside the box and show your employees you are up with new products on the market.
Try:  Try Blue Sky Soda's natural tea soda or organic sodas. Or maybe Fizzy Lizzy brand beverages that consist of fruit juice and sparkling water would be a good addition to your workplace.

• Soda bottlers often only have room to manufacture a certain number of products at a time and may choose those companies that provide them with the most business as their first priorities. Consider manufacturing several of your products -- if not the whole line -- at one place so the bottler is more loyal to your company.