Taffy
Tips & Advice to help you make your decision on Taffy
Taffy is a classic confectionary that has a chewy texture and typically comes in pastel colors. One common form is saltwater taffy, which is often sold as a souvenir at beachfront tourist destinations, such as amusement parks or historical attractions. Taffy is made with sugar, oil or butter, flavorings, and food coloring. Some varieties also include salt, cornstarch, corn syrup and glycerin. The ingredients are boiled down, and the taffy is rolled out or pulled before being cut into pieces. The pulling process helps soften the taffy and adds air bubbles into the candy, so pulled varieties are usually softer than others.
Taffy is often produced by small, independent confectioners, such as the James Candy Company in Atlantic City, New Jersey. However, large candy manufacturers also make taffy variants. Wonka's Laffy Taffy and Now and Later's soft assorted taffy mix are two examples of commercially available taffy. Handmade taffy is usually considered to be of higher quality than commercially produced taffy. It can be sold in individual units, which are traditionally wrapped in waxed paper, or in a decorative box or tin. Specialty varieties of taffy include sugar-free taffy and taffy with filled centers.
To find out more about taffy, check out the links on this Business.com page.
Selling Taffy Candy in Your Shop
Where to find taffy producers to enhance your product linesBy Patricia Flinsch-Rodriguez, Freelance writer Self-Employed No matter what else you sell, you should consider adding taffy candy to your list of products. Taffy producers are constantly coming up with new flavors to capitalize on selling a nostalgic product to new generations of consumers. Taffy makers come up with novel tastes and colors so that you can sell year round.
Few candies have the appeal that taffy has. Taffy comes individually wrapped, it is colorful, and it is relatively inexpensive. Consider the following reasons for adding taffy to your repertoire of products:
1. Taffy displays take up little counter space. All you need to do is put a small box near your register and the sales will begin.
2. Taffy makes a great impulse item which will increase your profits.
3. Taffy can be sold by the piece or by the box allowing you to offer several ways for your customer to purchase the product.
Buy in bulk from taffy suppliers
Buying your candy in bulk will save you money and increase profits. Wholesalers do not generally carry a lot of different flavors so you may need to find several different ones in order to have a variety to offer to your customers. You can easily sell the bulk taffy individually, but it can be repackaged to sell in mini packs of four or five pieces in order to increase your price point.
Try:
Groovy Candies and Candywholesaler.com are wholesalers selling a variety of taffy and other candies in bulk. Buy nostalgic B B Bats taffy from Metro Candy & Nut.
Change your taffy products regularly
The best way to increase your sales is to change your taffy flavors as the season change. For example, sell salt water taffy in the summer and be sure to have some red, white and blue taffy too. You want to give your customers a reason to continue buying taffy from you.
Try:
Blair Candy packages many different kinds of taffy from penny chews to Laffy Taffy. Oriental Trading Company is a good source of taffy and their product offerings change with the seasons so check their website often.
Consider selling salt water taffy and gourmet flavors
Salt water taffy has long been a staple product of any business near a shore resort, and it is wildly popular because of its nostalgic properties. Sell at least one sugar-free taffy to appeal to those with different health concerns. If you sell upscale items in your store then gourmet flavors will be a natural addition to your product line.
Try:
Buy salt water taffy and sugar free taffy from eBulkCandy.com. You can purchase gourmet flavors such as cinnamon roll and chocolate rum raisin from CandyWarehouse.com. Customers are often ask if there is salt in salt water taffy, so you can provide information about taffy origins by consulting Sea View Sweets and creating a short blurb on paper to hand out to your curious customers.
- A taffy supplier may not ship taffy in hot weather months, or may charge extra for overnight delivery so consider that when placing your orders.
- Buying taffy in assortment bags usually gives you the best price and the most variety.
- Some wholesalers will give you display signs for your taffy so be sure to ask.
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