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With today's focus on health and nutrition, consumers are showing an increased interest in purchasing fruit and vegetable juice for their families. Businesses like grocers and restaurants may be able to leverage this trend to increase appeal to customers and boost profits. By using vegetable juices to replace beverages that are declining in popularity, such as soft drinks, businesses may be able to recoup lost income.
Not all vegetable juices are the same, however. When adding juice products to your inventory or menu, you may want to consider the needs of your customers. Many health-conscious consumers prefer natural beverages that do not contain additive ingredients like high fructose corn syrup. Meanwhile, children may prefer the sweeter taste of vegetable juices that have been blended with fruit juice or fruit smoothies.
While the North American market has largely dominated vegetable juice demand, there is rapidly growing interest in Asian countries such as China and India, according to Farm Press Marketplace. Fierce competition between major beverage makers may lead to more affordable deals with businesses interested in offering vegetable drinks. Business.com can be a reliable source of information about the juice industry and juice products. Look to the links at the left if you're interested in learning more.
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