Because trends in the accessory market evolve so quickly, keeping up with industry news is the only way to ensure your inventory of handbags is appealing to fashion-conscious consumers. By reading news stories, checking out new purses first hand or discussing handbags news and trends with other retailers, you’ll be able to keep your merchandise and marketing strategies current.
A handbag can spice up any outfit and your female customers will want the very latest in trendy purses available to select the perfect bag to compliment their wardrobes. When researching the latest news and trends, look for interesting textiles, innovative styles, twists on popular classics and new sources of wholesale handbags. To gather this helpful information, try to:
1. Attend trade shows for the retail fashion industry to keep up with the latest colors, styles and fabrics, in addition to uncovering new handbag manufacturers and distributors of bulk purses and handbags.
2. Read published and Internet news stories that track everything from details on purse distributors and design developments to celebrity sightings, which can drive the popularity of specific handbags.
3. Participate in retailer groups for the fashion industry to receive up-to-date news, discuss sources of bulk handbags and take advantage of educational opportunities to discover new merchandising strategies.
View new purses, fabrics and colors by attending trade shows for the fashion accessory industryAlthough tiny clutch handbags may be in this season, bulky satchels may be all the rage next season. Attending trade shows and conventions for the fashion industry gives you the opportunity to see the latest styles, meet designers and uncover emerging trends.
Gather industry news on handbags from blogs, newsletters and online or published magazinesIn addition to published fashion magazines and fashion trade journals, look to the Internet for breaking news stories that industry experts upload several times a day. Look for tidbits like company news, new purse wholesalers, textile trends and seasonal projections.
Join fashion organizations to get first-hand information from purse manufacturers and retailersNewsletters, online articles and message boards will keep you apprised of the news from fashion events like trade and fashion shows that you weren't able to attend. You can also sign up for educational seminars and gatherings to discuss topics like advertising and reputable wholesale purse distributors.
- When searching for the latest news on wholesale designer handbags, bulk satchels and other purse styles like clutches, backpacks and evening bags, pay attention to trends in other garments and accessories, as well. The added information will help you stock wholesale purses that customers can coordinate with the hottest clothing looks.