Purchasing Resources for Accounting Advertising And Marketing

Accounting Advertising and Marketing News and Trends

Utilize Internet resources to stay current on accounting advertising and marketing news and trends
By Shannon Hurley If you work in the accounting industry it is essential to the productivity and profitability of your career or business to stay up-to-date regarding news, information and trends on how to advertise for accountants. The Internet is a quick and efficient way to access breaking headlines and in-depth analysis that will keep you at the forefront of the accounting marketing profession. Whether you spend time browsing blogs, taking advantage of e-mail newsletters or reading comprehensive periodicals, it is imperative that you devote a block of your schedule to accounting marketing research and education.
 

Consider the following in order to stay abreast of accounting advertising and marketing news and trends:

1. Regularly visit accounting marketing blogs that are continuously updated with news and other pertinent information.

2. Sign up to frequently receive newsletters and news alerts in your email box containing accountant advertising news and information.

3. Peruse accountant marketing publications to access news articles, trending information and new ideas.

Review blogs that focus on accounting promotional advertising

Access advertising for accounting blogs that are maintained by businesses or professionals in the field to remain in the know regarding industry headlines, innovative strategies and market trends. Blogs provide an excellent forum for you to catch up on relevant information, utilize useful hyperlinks and interact with other professional via comment sections. Designate an appropriate amount of time each week for reviewing accounting marketing blogs.
Try: Check out the CPA Blog at the CPA Marketing Center website. View the Accountants Roundup Blog run by Golden Marketing. Take a look at the Accounting Marketing Blog provided by 1040 Blog.

Receive timely newsletters in your email box that focus on marketing for accountants

Join an online newsletter mailing list and receive timely and advisory advertising for accounting businesses news and information. Alerts, industry trends and advice for accounting firm marketing will be delivered regularly to your email box, saving you valuable research time and ensuring you routinely consume accountant ads stories and intelligence. You can sign up for such news alert emails by visiting accounting marketing firm or specialty service websites.
Try: Visit the Build Your Firm website to register for a free email newsletter. Take advantage of the premier CPA marketing newsletter offered at CPAmarketingtips.com.

Subscribe to publications highlighting accounting firm advertising

Gain a more in-depth understanding of the latest in accounting ads and advertise accounting features by subscribing to industry journals and magazines. Some periodicals can be viewed online, while others are strictly print; some are offered for free and others require payment. Such publications, however, will provide you with a fully developed educational background that sets you apart from other professionals in the industry. You can register for magazines and journals online to save time.
Try: Subscribe to and read back issues of MarkeTrends, a publication produced by the Association for Accounting Marketing. Order CPA Practice Management Forum, a monthly magazine, offered by the CCH Tax Research Network.