Purchasing resources for Advertising and Marketing Consultants


Companies and consultants providing advertising and marketing services.

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Marketing Consultant Sean McPheat

Offers marketing consultancy services to small and medium sized businesses.

http://www.seanmcpheat.com
Webbright Services, LLC

We offer Internet marketing and website design for small businesses and nonprofits. Request a Free website evaluation!

http://www.webbrightservices.com
Internet Directories and Portals

General directories and search engines for finding information, news, and photos on the Internet.

www.business.com/internet/internet-directories-and-portals/
Post Merger Integration

Find M&A consulting firms that assist with post merger integration for businesses. Research M&A consultants that offer advisory services for creating a post merger integration plan. Identify merger and acquisition consultants that suit your needs.

www.business.com/finance/post-merger-integration/
Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments.

www.business.com/sales-and-marketing/newspaper-advertising/
Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses.

www.business.com/sales-and-marketing/agriculture-advertising-and-marketing/
Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising.

www.business.com/sales-and-marketing/magazine-advertising/
Advertising Jobs

Information on employment in the advertising industry.

www.business.com/sales-and-marketing/advertising-jobs/
Saving Money on Food and Beverage Advertising and Marketing

Source: /guides/saving-money-on-food-and-beverage-advertising-and-marketing-30044/

Food and beverage advertising can prove to be a major expense to your company. You may have to put out money for food and beverage promotions, print ads, television and radio spots and more. Read More »

Food and Beverage Advertising and Marketing Key Terms

Source: /guides/food-and-beverage-advertising-and-marketing-key-terms-36570/

Food and beverage advertising and marketing covers an expansive marketplace. The companies that specialize in marketing and advertising services entice individuals and corporations to purchase food and beverage products for consumption based on cost, taste, quality of the food and the desire to want to consume that food or beverage. Read More »

Marketing in Your Local Community


For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it's a good idea to "go local" to select, targeted communities.

The keys to effective community marketing can be summed up with three guidelines:

  1. Get local: target your marketing efforts down to the neighborhood level
  2. Get involved: participate in the community to generate visibility and good will
  3. Get personal: as much as possible, market on a one-to-one, face-to-face basis

Use local city-specific Web sites and local portals

City and town Web sites, as well as local versions of major portals, are growing in number and popularity. Maintain a presence on local sites by providing content — or by advertising.

Use local search engines and directories

Make sure you're listed with local search engines and city-specific directories.

Set your Google ad to appear locally

If you operate a local business and advertise on Google, you can target local customers only

Get involved in your community

Volunteer, serve on local boards, participate in your local Chamber of Commerce and work for local charities as a way to grow your grassroots marketing efforts. You may find that your neighbors become your customers.

Support community events

Take your community involvement one step further by supporting community events. Sponsor a Little League team, participate in parades, town days or other local events.

Make the most of local media and publicity opportunities

Generate awareness for your business locally by writing op-eds in the local newspaper, getting booked on local radio talk shows, and advertising in the good, old-fashioned Yellow Pages.
  • Other local marketing options to keep in mind…
  • Explore cause-related marketing opportunities to generate good will for your company.
  • Consider taping a TV show on your local public access station — it's usually free.
  • Give your Web site or blog a local focus or start a local blog.
  • Develop a customer advisory board to get input from local customers.
  • Create alliances with non-competing businesses — you promote me, I'll promote you.