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Advertising and Marketing

Directory of business marketing firms and marketing advertising services. Research information about marketing and review marketing and advertising companies offering various services for business.

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Business marketing - Wikipedia, the free encyclopedia

Business marketing is a marketing practice of individuals or organizations ( including commercial businesses, governments and institutions). It allows them to sell ...

Marketing Strategies & Ideas For Your Business - Entrepreneur

Effective internet marketing strategies for search engines, mobile and email to help grow your business from Entrepreneur.

Business Marketing Association - a division of ANA | BMA

Serves the professional, educational and career development needs of business- to-business marketers.

What is Business Marketing? - Boundless

Business marketing includes all activities involved in communicating the value of a business's products and services to another business.

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Global Coupon - Global Digital Brand Marketing/Advertising

Global Coupon is a leading edge, fully integrated, innovative, scalable, web based to mobile, Global Digital Brand Marketing and Advertising platform.
Latitude Solutions

Latitude Solutions work alongside clients as a creative partner and a trusted advisor on b2b marketing. Latitude Solutions is based in London.
RMG Networks

RMG Networks offers location based video networks to help connect companies with their target audiences.
CGT Marketing

We are a full service Long Island Advertising and Marketing agency providing traditional, digital & social media solutions that produce results.
Bop Design

A marketing agency focused on B2B. Lead generation via branding, website design & development, content marketing, social media, SEO and more.
Interactive Marketing Agency

An interactive marketing agency offering services such as SEO, PPC, affiliate marketing, email marketing, and social media promotion.
MDG Advertising

MDG Advertising specializes in targeted, integrated digital marketing solutions, exceptional creative executions and solid branding strategies.
Sales Rep Marketing

Sales Rep Marketing is an online marketing company specifically for territory based sales professionals.

Business Guide to Advertising and Marketing

If you are among the many business owners who aspire to long-term success, make certain that you put heavy importance on your advertising and marketing campaigns. This will enable you to promote the products and services you offer to your target customers and realize more revenue. When making business decisions, relying solely on your intuition will not likely give you the information necessary to attain better marketing outcomes. An advertising and marketing strategy will help you outline your business objectives and come up with activities to achieve them. A single, clearly defined goal may be all your business needs.     


Get the word out

The first step in any business’s advertising and marketing plan is to formulate a marketing strategy. Investing in a solid marketing strategy and seeking out an advertising agency to properly advertise your business’s products are two of the best ways to get the word out about your business. Plenty of small businesses rely almost solely on word of mouth to draw in customers. While this is important, businesses should also seek other methods of advertising, especially when they are launching new products or services. The key is to build interest in your product even before it becomes available.

Don’t leave it up to chance

Businesses looking to market their products often get hung up on their products’ features rather than focusing on their benefits. Benefits aren’t just about what a given product does or does not do. They are about the results of the product’s features. According to Entrepreneur, the majority of businesses attempting to market their products suffer from this problem. Instead of showing consumers why they should purchase a product, these companies are only stating the obvious and making the consumer figure out if the product is useful. Real marketing and advertising tells the consumer the benefits based on results, illustrating how useful a product is. This encourages the consumer to just sit back and nod in agreement.

Advertising equals commitment

When times are tough and the economy takes a downward turn, the temptation to trim advertising and marketing budgets begins to rise. While this may seem like the easiest place to trim costs, doing so is not recommended. According to a study conducted by Yankelovich Partners and Harris Interactive, over 85 percent of business executives attest to the power and importance of continuing to advertise during rough economic times. This study indicates that when customers and employees see a company advertising amidst economic turmoil, both tend to be reassured about that company’s commitment and confidence. This means a confident consumer base and more productive employees.

Let someone else help

Advertising agencies can be incredibly helpful in your advertising and marketing strategies. These agencies intimately familiarize themselves with your company’s products and services and formulate a strategy to effectively market them. The advertising process hinges on finding a product’s ideal demographic, and advertising agencies excel in this department. This takes the burden out of your hands and allows others to contribute, so you can focus on producing quality products.


Choosing the wrong marketing strategy

When deciding whether or not to contract with an advertising agency, make sure you learn what kind of marketing strategy the company would recommend for you. You don’t want to choose a strategy that’s inappropriate for your business. If a particular agency doesn’t seem to have the ability to reach your target demographic, it would be a waste of resources to pay for its services.

Focusing too much on one type of advertising

Many small businesses are too narrow in their approaches to advertising and marketing. Don’t get so caught up in one type of advertising that you neglect other potential opportunities. For example, it is important to have an online presence, but you shouldn’t focus all of your energy on Internet marketing. You could be ignoring an avenue that would bring in more new business than your current strategy, but you would never know this if you never tried anything else.

Spending too much                                              

Don’t get too carried away with your marketing investments. Figure out how much you can afford to spend on advertising, and stick to that budget. It can be tempting to overspend in this area in an attempt to increase profits, but this can actually hurt your bottom line, especially if you don’t see the results you were hoping for. Never hire a marketing firm that you can’t realistically afford. This could cause your business to go into debt, and you could lose the business altogether if you’re not careful.

Not spending enough

You shouldn’t be too conservative with your spending, either. If your business is new, it is especially important to devote a good percentage of your gross sales to advertising. If you don’t invest in advertising, you will find that it is difficult to grow your customer base or increase your sales.


When purchasing advertising and marketing services, you can select from a variety of advertising agencies. Some agencies offer boutique services, while others are primarily Internet based and have a more “do-it-yourself” model.

According to 4A, a professional organization for advertising agencies, global advertising spending increased by 10 percent in 2010 and is expected to continue increasing. The variety of advertising options reflects this market’s increasing size.

Because of the number of choices, budget advertising services can be purchased from online agencies at fees below $100 each month; however, these services are usually limited to Internet-based campaigns. A more targeted and comprehensive plan involving multiple forms of media can cost more than $5,000 for each campaign.


Spreading the news about your new products even before they become available in the market will create interest and draw customers. This is what a solid advertising and marketing strategy should do. Word-of-mouth marketing is one of the most effective and convenient tools you can use to advertise your products or services. If you hire the services of an advertising agency, see that it has the capacity to reach your targeted audience. You should not focus on only one advertising and marketing campaign; instead, create several options. In your advertising efforts, dwell on product benefits instead of product features. At any rate, neither overspend nor skimp on the budget.

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