Film and video production companies specializing in commercials, infomercials, animation and visual effects.
Purchasing Resources for Advertising Film And Video
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50% Off - Limited Time Only! Award-Winning Filming & Edit Crew
Specializing in HD Video Production 3D Animation & Visual Effects
Includes Actor and Motion Graphics. Custom Video Starting at only $799
The Art Institute offers degrees in Video Production. Enroll Now!
Orange County AV Systems, Equipment Business, Government & Education
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Producing a Television Ad
How to create TV commercials that make an impactBy Lou Bortone, Creative Director Granite Planet Productions Producing a television ad can seem a daunting and expensive task. Fortunately, with today's easy access to TV production tools, creating a TV spot is well within your reach. One caveat: While making a TV ad can be relatively easy, producing a GOOD one is much more challenging.
Don't get so caught up in the production process that you lose sight of your advertising objective – it's not creative unless it sells!
With your advertising message in mind, the three critical stages of video production are:
- Pre-production – Planning, writing, scheduling, location scouting and all of the preparation and details before a frame of video is ever shot.
- Production – The actual video shooting of the ad. Depending on your needs and budget, this could be anything from a one-camcorder shoot to a multi-camera Hollywood extravaganza. For this reason, it's hard to generalize about how much a TV spot will cost.
- Post-production – While on the shoot, you may hear the common refrain, "We'll fix it in post." Post is where everything comes together to produce the ad – editing, graphics, music, titles, voice over, special effects and, eventually, a "final cut."
Set clear goals and a budget
Know and communicate your marketing objective. Determine your budget and develop a plan. What do you hope to achieve with your TV ad? Where, when and how frequently will it run?
Try: Ad placement can affect your overall production budget. Consider low-cost options, such as cable or the local affiliates of ABC, CBS, FOX, NBC, PBS. Or find your local cable provider in the CAB directory and contact the advertising sales division for rates.
Determine your target audience
Television is still a mass medium, but you'd better know your target before you shoot! Who are you trying to reach, and will your message resonate with your intended audience?
Try: For a reasonable monthly fee, DemographicsNow.com offers access to comprehensive market data to help you understand your customers.
Write your script
Craft your message and determine your content. Be sure to refine your script and storyboard — a visual representation of each shot in your ad — until you're convinced the commercial is ready to shoot. If you're not a scriptwriter, consider hiring an ad agency or a freelance writer to craft your ad.
Try: NationalTVSpots.com offers scripting services as part of its TV ad production packages. Find screen and scriptwriters at Guru.com.
Plan the shoot
You'll need to decide on the "creative" for your TV ad. Considerations include tone, pacing, mood, style, music, etc. Should it be humorous? Dramatic? Animated? The clearer your vision before the shoot, the better television you'll produce.
Try: Cheap-TV-Spots.com, which specializes in producing low-cost spots for entrepreneurs and small businesses, will help you focus your TV ad on what makes your business unique. Spring for a full-service production firm, such as BluelinerMarketing.com, if you want professionals handling all the planning as well as the execution of your commercial.
Consider ready-made video
Cut production costs dramatically by using existing advertising video footage and simply adding your audio message to it.
Try: For about $500, SpotRunner.com lets you choose from an extensive library of high-quality ads that you can customize with your own message.
Use cable production services
Many cable companies and network affiliates offer production services to small businesses. If you're going to place your ads with them, you may be able to negotiate deep discounts on production costs.
Try: Contact a local cable company, such as Time Warner Cable, to inquire about their production services.
DIY
Cut costs and maintain total control by shooting your ad yourself.
Try: Software called "Visual Communicator" from Serious Magic allows you to create pro videos with just a Webcam and some pre-packaged graphics and effects.
Fix it in post
Post-production is "where the magic happens." Edit the footage from your shoot, adding music, graphics, effects and finishing touches. If you hire a production company, they should handle this for you.
Try: If you're taking the DIY approach, use a simple program, such as Apple's iMovie.
- Focus on a single item in your ad – a product, a service or an event. Or highlight what makes your company unique – fast turnaround, high quality, free delivery or friendly service.
- If you do decide to go it alone, creativity is still key. A good idea with lower production values is still better than a slick ad that doesn't drive home your message.
- Some local TV stations will provide commercial production services for an additional fee when you buy an ad schedule.
- Think about other "venues" for your finished TV ad, such as streaming video on your website.
50% Off - Limited Time Only! Award-Winning Filming & Edit Crew
Specializing in HD Video Production 3D Animation & Visual Effects
Includes Actor and Motion Graphics. Custom Video Starting at only $799
The Art Institute offers degrees in Video Production. Enroll Now!
Orange County AV Systems, Equipment Business, Government & Education
African Motion Picture Co. (AMPC)
Film, television and industrial theater production company specializing in the crafting of films, videos and launches for the advertising and corporate industries.
http://www.africanmotion.co.za/
Provider of production services for commercials, music videos and documentary productions in Argentina.
Provider of coverage of news for television stations, networks and syndicated programs. Also produces specialized videos for use in marketing, sales, training or legal proceedings.
Provider of video and film production services, including wedding and event videography, corporate, medical and industrial videography, television commercials, music videos and freelance videography and cinematography.
http://home.earthlink.net/~cinematograph/
Adventure, nature and travel program producer, serving the film, video and television industry. A media production consultant, script and copy writer.
http://www.andreaswallach.com/
Provider of animatronic characters for television and commercials.
Arizona Film and Video Production Resources
Extensive listings of companies, people & vendors in the film & video industry in Arizona.
http://www.bensonassoc.com/film
Family-owned business providing photography, video, graphics and digital media.
Provider of audio, video, animation, graphics, print, live event production and new media services.
Produces short films, TV programs and videoclips. Provider of production services in Spain for international clients.
Company offering professional editing and post-production services and specializing in three-dimensional animation, graphics and image manipulation.
Provider of computer animation for 3D graphic and technical illustrations or presentations.
Information on services provided by Mike Connor, producer and camera director.
International media company producing commercial, film, video and event productions.
David Strelitz Video Productions
Provider of video services, including production, editing, duplication and standards conversion.
Media production company offering state-of-the-art services combining print design, web design, video production, computer science and marketing.
Provider of digital video, audio and web designers, multimedia and games producers.
http://www.digitaldataworks.co.uk/
Independent film and video production company. Offers freelancing services.
http://www.angelfire.com/sd/DystopiaFilms/
Provider of services, including CD creation, wedding and corporate video production.
http://www.eagle-eye-productions.com/
Firm producing TV series, commercials and video clips. Provides executive producers, directors, camera operators and lighting experts. Film, grip and lighting equipment is available for rent.
Film and Television Craft and Technology
Comprehensive directory of British film and TV production facilities. Site is promoted to film, TV, commercial and music video producers.
Five Star Multimedia Productions
Video production company specializing in wedding, bar mitzvah and bat mitzvah videography. Provider of production services for school plays, recitals, training videos, seminars and multimedia projects.
Stock, archival and news footage network searching the combined, online databases of the footage trades stock, archival and news footage collections. Also include footage research, copyright, clearance information and demo reel database.
DVD development and production facility that develops and produces marketing, training and entertainment DVD titles.
http://www.fullcirclestudios.com/
Full-service film and video production studio specializing in independent, documentary, corporate and broadcast solutions, including production, post animation and graphics. Locations in San Francisco, Portland and New York.
Film/video/TV production facility that offers stages, standing sets, lighting and grip equipment, and an expendables store on the lot.
Group of companies started to service the needs of the broadcast, video production and post-production industry.
Israeli film and TV production company providing line producing, location scouting and production management services.
Provider of a turnkey approach to video production. Offers pre-production to post-production services.
Videographer with commercial, corporate and broadcast film and video services throughout western and northern Canada. Also offers Betacam and SP packages.
Full-service film, video and multimedia production company specializing in television commercials and corporate communications productions.
KSU - Libraries and Media Services
Source for media equipment and services at Kent State University.
Provider of direction and production services for video, documentary films and reporting. Specializes in music, automobile and travel.
http://www.legendproduction.com/
Group of independent filmmakers who finance feature motion pictures.
http://www.lodestarpictures.com/
Provider of CD, cassette and CD-ROM manufacturing services.
Full-service production company providing design, consultation, fabrication, installation, casting, direction and production management for live shows.
http://markobrienproductions.com/
Source for supplies and accessories for broadcasting and recording industry professionals.
Company specializing in creating television specials, news segments and stories, infomercials, corporate videos, training videos and broadcast advertising.
http://www.mayinternational.com/
McDougall Digital Production Services
Information of services provided by Dennis B. McDougall, including DVD and CD authoring, MPEG compression, web site design and more.
http://www.mcdougalldigital.com/
Film and multimedia production facility serving the needs of international clients.
Full-service advertising and production company providing creative, media, logo design, web design, print advertising, television and radio advertising and public relations/promotions.
http://www.mcsadvertising.com/
Media production agency providing radio and television production, scriptwriting, digital recording, digital post production, digital graphic for television and the Web, media buying and competitive analysis services.
Provider of services for the production of photography, video and film. Offers photography for tourism, ecological, business and journalistic purposes.
Porfolio for individuals who work for Sunshine Design Services. Capabilities include system administration, database management, flash, video streaming, web site design and marketing.
Provides audio, video, computer, projection, production, lighting, sattelite, consulting & equipment rental.
http://www.promotionproductions.com/
Creating interactive experiences, and media marketing services.
Provider of copywriting and storyboarding services for television commercials. Deals with advertising for marketing strategies.
Manufacturer of character animatronic robots. The robots, which move and talk, are used for entertainment and educational purposes. Parent/holding company with a high-tech unit involved in engineering services. Products are sold to the educational and
Shelton Leigh Palmer and Co. (SLP&CO)
Advertising, creative services, production and Internet services company with in-house, digital audio and video studios.
Company offering varied shooting locations such as Argentina, Uruguay and Chile to foreign film producers. Provides the opportunity to chose from local talent together with cost-plus bids and fixed production fees.
http://www.shootargentina.com/
Production company specializing in productions for overseas agencies and production companies who come to Barcelona.
http://www.shootbarcelona.com/
Producer of motion pictures, original films and short films.
Provider of resources found in a major film and video production company.
http://www.signatureproductions.com/
Educational and nonfiction production company. Also provides corporate training.
http://members.tripod.co.uk/simpleview/index.html
Full-service web design, multimedia and video production company.
Provider of video, film, animation, multimedia and web services for the production of media projects.
Information about television advertising for small businesses and professionals.
http://televisionadvertising.com/
Provider of presentation, writing, designing and production services. Utilizes slides, on-screen shows, print, video, meetings, multimedia and the Web.
Provider of creative, video, multimedia, film, web design and interactive solutions. Also produces TVL meetings, corporate video communications, and television spots and productions.
Post-production company offering film, video and multimedia production services. Rate cards and rental rate cards supplied online.
http://www.victorystudios.com/
Full-service, award-winning audiovideo production studio with production capabilities, including TV/radio production, wedding videography, ceremonial coverage, film-to-video transfer and music composition.
http://mysite.verizon.net/weltwireless/
Tips & Advice to help you make your decision on Advertising Film and Video
Advertising film and video is the medium by which companies send messages to the consumers. Video advertising is seen on the television and the internet constantly as users attempt to browse channels and websites at their leisure. Direct marketing is often implemented to assist in the development of a marketing campaign which utilizes video as its main media style.
Advertising has evolved greatly over the past few centuries. A video advertisement, while ambitious in some case, is not unheard of. Video advertising allows for the company to present the consumer with a clear idea of what product is being sold and who is being sold through.
Video advertisement is a great boost ... more
Advertising film and video is the medium by which companies send messages to the consumers. Video advertising is seen on the television and the internet constantly as users attempt to browse channels and websites at their leisure. Direct marketing is often implemented to assist in the development of a marketing campaign which utilizes video as its main media style.
Advertising has evolved greatly over the past few centuries. A video advertisement, while ambitious in some case, is not unheard of. Video advertising allows for the company to present the consumer with a clear idea of what product is being sold and who is being sold through.
Video advertisement is a great boost for a struggling company to get its name recognized. Often visuals stay with consumers for longer than other sources of sensory input leaving a deep impression on the consumer. This embeds the product in the mind of the customer and increases the likelihood of it being purchased when encountered.
Film is a great medium through which products and services may be promoted and reach several people simultaneously. Target marketing may even be applied for a stronger effect. If your business is currently seeking advertising film and video options try clicking the links to the left.


