Complete listing of advertising associations, organizations and councils, featuring links and international agencies.
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Advertising Organizations
Advertising organizations offer an array of resources to the busy ad professionalBy Kelly Shetsky, Anchor/Reporter Ad associations are a group of passionate professionals who want to share their experiences and knowledge on industry issues, best practices and insights. They are a source of support, networking and solutions in the advertising industry. They advocate freedom of commercial speech and defend the communications industry against unwarranted advertising restrictions or bans.
Advertising associations link you to workshops and seminars, which study emerging trends and challenges in the ever-changing industry. You exchange ideas about industry-leading research and insight on marketing and sales trends and best practices. As a result, your job performance and professional development are fine-tuned. Consider:
1. Using advertising associations to grow as a professional in the ad industry.
2. Varying levels of membership to ad associations.
3. Taking advantage of educational and networking opportunities.
Join advertising professional associations to meet and network with other professionals
Ad organizations range from international groups to state wide or local organizations, all with one goal in mind: to advance and protect the advertising industry.
Try: Use Advertising-Agency-Resources.com to find a list of professional advertising organizations and networks. The American Association of Advertising Agencies (AAAA) is the national trade association with a membership that produces about 80% of the total advertising volume placed by agencies nationwide. Take advantage of networking opportunities with a lot of experts by signing up for AAAA events online. International Advertising Association (IAA) is a global network of agencies, advertisers, the media and related services. The group promotes networking through events, conferences and seminars. Use the interactive map to access IAA events.
Pay annual dues to belong to advertising professional organizations
Advertising organizations' dues range depending on the membership level. Once you find an association you want to join, decide what type of commitment your company is willing to give.
Try: The Outdoor Advertising Association of America, Inc. (OAAA) is the top trade organization among outdoor advertising professional associations. It promotes, protects and advances outdoor advertising interests in the U.S. There are five membership categories, and dues range from $500 to $2500. The Advertising Research Foundation (ARF) strives to promote marketing and media research. The group provides opportunities for industry leaders to challenge, debate, network and collaborate. Complete a registration form to become a member.
Benefit individually and professionally from joining advertising organizations
When you join professional organizations for advertising, you get access to many career development tools such as newsletters, business reports, a career center, courses and seminars. They allow you to advance your skills, increase your knowledge, optimize your performance and position your career.
Try: Association of National Advertisers (ANA) is open to small and large companies. ANA has a Marketing Insights Center, which is a knowledge database for professionals. It contains the latest marketing issues and provides members with the insight they need to make better business decisions faster. There's also an around-the-clock online database, staffed by experts and workshops available by region. Information Technology Services Marketing Association (ITSMA) specializes in helping companies market and sell solutions and services. The organization provides consulting, research and training to professionals. ITSMA holds sales training and marketing training programs.
- Use member directories offered by advertising professional organizations to make the most of your networking opportunities.
Get the Right Solutions to Promote Your Company with AT&T
Full-service agency with a focus on Medical, Safety & Pharma industries
Branding. Strategy. Marketing. Design. Interactive. Social Media.
Global Alliance of 70 Worldwide and 20 U.S. Ad Agencies. Get Involved.
The council uses advertising to stimulate action against the problems confronting Americans today through public service announcements, television, radio, outdoor and broadcast. They are joined in this mission by the media, the advertising industry, the b
Global network of social activists who publish Adbusters magazine. Providers of creative services through PowerShift, an advocacy advertising agency.
Advertising Educational Foundation
Nonprofit clearinghouse providing information on the social and economic role of advertising.
Advertising Industry Emergency Fund (AIEF)
Volunteer organization made up of advertising people to help advertising people. Since 1972, the mission of the AIEF is to provide financial assistance to members of the Southern California advertising community in times of life crisis.
Advertising Media Internet Center (AMIC)
Media & advertising references including data, glossaries, links & advices, sponsored by Telmar Worldwide.
Advertising Photographers of America
Provides discussion groups and education to help individual photographers establish higher standards of business practices in the advertising industry. Also, promotes an awareness and understanding of the role of advertising and commercial photographers w
Advertising Research Foundation
Nonprofit corporate-membership association for professionals in the field of advertising, marketing and media research.
Advertising Standard Authority
Organization ensuring that the rules in the British Codes of Advertising and Sales Promotion are followed by everyone who prepares and publishes advertisements appearing in the United Kingdom. Based in London.
Advertising Standards Canada (ASC)
A national industry association committed to assuring the integrity and viability of advertising through industry self-regulation. Its members include advertisers, agencies, media organizations and suppliers to the advertising sector. ASC administers the
American Institute of Graphic Arts
Mission is to promote dialog and strong ties between graphic designers and the business community, including corporations, educational institutions, business leaders and those governing commerce.
American Marketing Association
Professional society of marketers, consisting of more than 45,000 worldwide members in 92 countries and 500 chapters throughout North America. Based in Chicago.
Non-profit organization for those involved in all aspects of advertising and graphic design.
Art Directors Club of Metropolitan Washington (D.C.)
Non-profit organization dedicated to advocating professionalism in the field of visual communications.
Association for Postal Commerce
A trade association for postal workers bringing the latest information on postal policy and operations.
Association of Graphic Communications (AGC)
Regional industry network providing graphic arts education and training, industry promotion and marketing, advocacy on legislative and environmental issues and ressources for employment.
Association of Hispanic Advertising Agencies
Promotes the growth, strength and professionalism of the Hispanic marketing and advertising industry.
Association of Independent Commercial Producers
Association specializing in issues related to commercial production companies in the U.S. Represents most domestic commercials whether produced for traditional broadcast channels, or nontraditional use, public or private viewing.
Association of Local TV Stations
Association showcasing the accomplishments of local television stations to the federal government.
Auditing organization providing information to advertisers, advertising agencies and the media.
Augusta (GA) Advertising Federation
Comprised of people representing a variety of industry functions with a desire to increase their overall knowledge and opportunities.
Austin (TX) Advertising Federation
Goal is to promote, preserve & Protect the profession of advertising through education, communication & public service.
Birmingham (AL) Advertising Federation
Club to promote excellence in advertising through professional education, networking, community service, ethics, quality and creativity.
Association of marketing communication professionals promoting the graphic arts and marketing communication fields in western New York.
http://www.buffalocommunicators.org/
British Interactive Multimedia Association (BIMA)
Trade association representing the interactive and new media industries in the United Kingdom.
Business Marketing Association
Group that helps members improve their ability to manage business-to-business marketing for greater productivity and profitability.
Cable & Telecommunications Marketing Association
Association specializing in consumer marketing in cable television, new media and telecommunication.
Cable Television Laboratories, Inc
Membership organization consisting of cable television system operators serving cable subscribers in the US, Canada, Mexico, and South America, with the goal of ensuring that technology is made practical and accessible to the cable television industry; ba
Cabletelevision Advertising Bureau (CAB)
Association representing ad-supported cable networks and ad-insertable cable systems. Provides assistance in cable advertising issues.
http://www.cabletvadbureau.com/
Cedar Rapids Advertising Federation
Dedicated to promoting, protecting and advancing the interests of area advertising companies and professionals.
Central Georgia Advertising Federation
Promotes the highest standards of quality by recognizing excellence and encouraging self regulation in the industry.
http://www.brightideasgroup.com/
Certified Audit of Circulations
Nonprofit circulation audit and research organization serving publishers, advertisers and advertising agencies.
http://www.certifiedaudit.com/
Coalition for Advertising Supported Information and Entertainment (CASIE)
Group founded by ANA and the American Association of Advertising Agencies to guide the development of interactive advertising and marketing.
Provider of membership-only services to individuals or companies involved in advertising, communications or marketing.
http://www.columbiaadclub.com/
Creative Club of Atlanta (CCA)
Dedicated to nourishing the energy and vision that is essential to the creative process.
Denver (CO) Advertising Federation
Club aimed at furthering professional education through networking opportunities.
Nonprofit organization committed to promoting design, innovation, entrepreneurship and creativity. Provides resources, links and publications; based in Toronto, Canada.
Direct Marketing Association (DMA)
Trade association for users and suppliers in the direct, database and interactive marketing fields. Provides information and services to direct marketers and consumers.
East Texas Advertising Federation
Advances the advertising industry through professional education, career-enhancing programs, recognition of creative excellence, and networking throughout east Texas.
Combines professional and educational development, community education and service, as well as social events and professional recognition.
Evansville (IN) Advertising Club
Recognized speakers from all areas of the advertising profession, rewards creative excellence with ADDY certificates and Citations of Excellence, helps public service projects that benefits the citizens in the Evansville/Tri-State area and promotes awaren
http://www.evansville.net/ACE/
Flint (MI) Area Advertising Federation
To further the best interests of advertising, merchandising, and marketing, help advertising and its economic force, demonstrate the advantages of advertising to industry and the consuming public, and to integrate with the educational community.
Fort Wayne (IN) Advertising Federation
Club focused on promoting and improving the advertising industry.
http://www.adfedfortwayne.org/
The Graphic Artists Guild is committed to improving conditions for creators of graphic art and raising industry standards.
Great Falls (MT) Advertising Federation
Local club with more than 200 members who are creators, users, buyers and sellers of advertising.
Professional advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia.
Greater Ft. Lauderdale (FL) Advertising Federation
The Advertising Federation of Greater Fort Lauderdale is comprised of over 246 advertising professionals, the second largest club in the state of Florida.
Promotes the use of advertising through education, as an effective and efficient business tool.
A member of the American Advertising Federation seeking to serve its industry and its membership through networking and socialization.
Houston (TX) Advertising Federation
One of the oldest service organizations in Houston hosting activities such as legislative improvements, education and student conferences, seminars, and business-to-business and special-interest seminars.
Institute of Advertising Practitioners in Ireland (IAPI)
Professional organization representing the interests of advertising agencies in Ireland. Sponsor of the International Advertising Festival of Ireland.
Institute of Advertising Practitioners in Ireland
Dublin-based nonprofit organization representing the interest of the advertising agencies in Ireland.
Institute of Canadian Advertising
Mission is to anticipate, serve and promote the collective interests of ICA members with particular regard to defining, developing and helping to maintain the highest possible standards of professional practice.
Institute of Practitioners in Advertising (IPA)
Professional institute for advertising agency business in the United Kingdom.
Interactive Advertising Bureau
Global not for profit association devoted to maximizing the use and effectiveness of advertising on the Internet.
International Advertising Association
Networking association that includes more than 3,600 members in 92 countries that account for 99 percent of the world's advertising expenditures.
International Design Partnership (IDP)
Created by U.S.-based Lipson Alport Glass & Associates, IDP is a global marketing & design resource of professionals in 10 countries offering multidisciplinary, collective expertise in identity & packaging design, research & positioning, new media & integ
International Network of Business Advertising Agencies
Strategic alliance of independent marketing and advertising agencies located around the world with strong business-to-business expertise.
John W. Hartman Center for Sales, Advertising, and Marketing History
From Duke University, dedicated to the study of the field through its vast collection of textual and multimedia resources. Located in Durham, North Carolina.
http://scriptorium.lib.duke.edu/hartman/
Educational programs and seminars featuring advertising's best and brightest as well as nationally recognized masters.
Lincoln Advertising Federation
Advocates of the rights of advertisers. Goal includes educating policymakers, the news media and the general public on the value that advertising brings to the well-being of the nation.
Group of professionals and students, age 31 and under, sharing a common interest in advertising, public relations, communications, and fields.
Madison (WI) Advertising Federation
Volunteer organization that has served as the unifying voice for advertising in south central Wisconsin for more than half a century.
Magazine Publishers of America
Trade resource association with links to industry resources including fact sheets on editorial, advertising impact, circulation and industry news.
Media Research Club of Chicago
Site dedicated to working media professionals in Chicago and around the globe who value critical and creative media thinking.
Metro Washington Advertising Club
Trade association of nearly 1,000 professionals representing advertising, marketing and public relations businesses in Washington, D.C., Maryland and Virginia.
Minnesota Advertising Federation
Professional association dedicated to the furtherance of the advertising community.
Museum of Broadcast Communications
Located in Chicago, the Museum is home to America's only Radio Hall of Fame, the MBC offers a display of exhibits covering the history of broadcast communications.
New York based nonprofit museum founded by William S. Paley to collect and preserve television and radio programs and to make them available to the public.
National Association of Broadcasters
Based in Washington DC, NAB represents the radio and television industries before Congress, the FCC and federal agencies, the courts, and internationally. NAB provides its resources to support members, broadcasters at-large, and through ongoing public se
National Cable Television Association
Association focusing on issues in the cable television industry.
New Mexico Advertising Federation
Non-profit association dedicated to professional growth and the betterment of the advertising industry.
Newspaper Association of America
Vienna, Virginia-based nonprofit association that is the unified voice for both continuity and change in the newspaper industry. NAA focuses on strategic issues of importance to newspapers: marketing, public policy, diversity, operations and industry dev
Orange County (CA) Advertising Federation
Organization for advertising professionals that promotes and supports the goals, interests and business endeavors of the advertising community.
Orlando (FL) Advertising Federation
Focuses on government relations, professional development, public education, advertising education, advertising standards, public service and recognition of excellence.
Outdoor Advertising Association of America
Association concerned with promoting outdoor advertising interests.
Organization to promote fellowship among those interested in advertising and its related businesses.
Organization in the Valley for young professionals in advertising, marketing and communications.
Pikes Peak (CO) Advertising Federation, Inc.
Local club focused on raising the standards of the advertising practice by improving the ability of advertising people.
Portland (OR) Advertising Federation
Advances the business of advertising as a vital and essential part of the Oregon economy and culture.
Promotional Products Association International
Association representing suppliers and distributors in the promotional products industry.
Provider of marketing and research for radio sales professionals. Texas.
Roanoke Valley Advertising Federation
Professional organization devoted entirely to the business of advertising as well as graphic design, marketing, communications and other related industries.
Sacramento (CA) Advertising Club
Mission is to protect and enhance the business of advertising to undertake and support programs that advance the educational needs and interest of both the academic and the profession of advertising.
For those working in, or interested in, advertising or related fields and are 32 years of age or younger.
Society of Professional Consultants
Westford, Massachusetts's non-profit resource organization for consultants representing diverse disciplines & working in multiple industries.
Non-profit organization of advertising professionals under the age of 31.
Television Bureau of Advertising
Nonprofit trade association of the broadcast television industry providing research tools and resources.
The Partnership For A Drug Free America
A private non-profit coalition of professionals from the communication industry providing tips on talking to kids about drugs, infromation on specific drugs, slang names for drugs and what they look like. Based in New York.
http://www.drugfreeamerica.org/
Transworld Advertising Agency Network
Organization of independent agencies in United States, Europe and the Pacific; also offers full agency services.
Westchester (NY) Adveriting Club
Organizational goal is to improve communications and relations among people in advertising, public relations, media, business, the professions, academic, creative, sales promotion, graphic, cultural areas, and the community at large.
World Federation of Advertisers
Worldwide body representing the interests of advertisers on anything connected with marketing and communications.
World Wide Web Artists\' Consortium
Global organization dedicated to encouraging education, collaboration and entrepreneurship. Based in New York.
Resources and Information for Screenwriters. The WGA represents writers in the motion picture, broadcast, cable and new technologies industries. Guild members also write news, animation, non-fiction and documentary programming.
Tips & Advice to help you make your decision on Advertising Organizations
Advertising is a huge part of any business. Those who do not advertise or use their advertising mediums wisely may soon find that profits may decline. While some companies may choose to take on this task, there is a better solution. Advertising organizations can be quite beneficial to both the small and large business, no matter the industry. As a matter of fact, they can make a huge impact on sales and the number of clients; two of the most important aspects of running a successful business. With all the services available, finding the right one should not be a problem either.
One of the most important points when hiring advertising organizations is the availability of their ... more
Advertising is a huge part of any business. Those who do not advertise or use their advertising mediums wisely may soon find that profits may decline. While some companies may choose to take on this task, there is a better solution. Advertising organizations can be quite beneficial to both the small and large business, no matter the industry. As a matter of fact, they can make a huge impact on sales and the number of clients; two of the most important aspects of running a successful business. With all the services available, finding the right one should not be a problem either.
One of the most important points when hiring advertising organizations is the availability of their services. Some may choose to specialize in one specific media outlet, while others are more diverse. Selecting the right organization depends on several different factors, including the unique needs of the business. This can include current marketing strategies, evaluation of weak points and current trends and issues faced by the company. However, taking the time to learn about the options available is still vital in order to find the right ad organization. The links to the left can provide the business with some of the most important information that they will need.