Providers of production services for advertising, including commercials, print and outdoor advertising.
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- Ad Monitoring Services
- Full-Service Advertising Agencies in Connecticut
- Full-Service Advertising Agencies in Oregon
- Aerial Display Advertising Services
- Full-Service Advertising Agencies in Florida
- Hispanic-Focused Advertising Agencies
Purchasing Resources for Advertising Production Services
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Getting Your Ads Produced
Careful planning is the key to effective advertisingBy Lou Bortone, Creative Director, Granite Planet Productions Producing advertising for your business can be an intimidating task. The cost, the creative execution and the media placement options are all key considerations, but start with the basics: What are you advertising and why are you advertising? Three questions you need to answer before you produce your ads are:
- What is your marketing objective?
- Who is your target audience?
- What is the right mix of media that will help you reach and influence your target?
Develop a creative brief
A creative brief is your roadmap to producing your ad. Briefs force you to address the questions that will frame your ad content.
Try: Learn how to write a creative brief for a TV or a print ad at AdCracker.
Maximize your ad budget
Volumes have been written about how to budget for advertising. It all comes down to determining how much you need to spend to reach your objectives. No more, no less.
Try: Check out enotes.com for comprehensive information about advertising budget strategies and formulas.
Consider working with an agency
Agencies come in all shapes and sizes. What is the right fit for your business? It could be a one-man shop or a boutique that specializes in only media buying, or TV production or online advertising.
Try: Check out the agency search function of The American Association of Advertising Agencies, which also offers plenty of resources and information about producing effective ads. You can also search for an agency on the Web site of Adweek, the ad industry's key trade publication.
Determine your best media options
The media landscape is more complex than ever, with thousands of advertising options. Unless your buy is relatively simple, such as radio or newspaper advertising, this is one area where you may want to call in a media buying agency. Either way, do your homework.
Try: iMedia Connection has extensive resources, including a section on media buying and planning.
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Improve Your ROI with Professional, Effective Media Planning & Buying.
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International commercial production company creating advertising and marketing media, including feature film, television, animation and emerging media.
Designer of print ads, brochures and business cards.
A newsletter publishing firm offering project planning, editorial, design, production, and distribution services. Special newsletter programs and online pricing are available.
http://www.advancednewsletters.com/
Provider of business development and intellectual network services for companies to accelerate their business in the European market.
Full-service commercial advertising agency and production company that develops media campaigns.
http://www.bigchairproductions.com/
Developer of company and product names, taglines and brand strategies for multinationals and startups.
A national distribution of 7,000 copies sent to every art buyer, art director, creative director and producer at every advertising agency in Chicago, as well as top creative personnel.
Provides corporate communications and packaging design services; including print, video and new media.
Provides a searchable directory to locate graphic advertising professionals: graphic designers, photographers, illustrators and advertising agencies.
Communications company providing services in advertising, marketing, public relations, public awareness, meetings and events. Services also include print, writing, film, video, web design, makeup and styling, models and actors.
Integrated marketing communications company whose services include creative concept development, branding, print and broadcast production and media planning.
Provider of advertising and publishing needs such as copywriting, graphic design, photography, editing and research, web design, consultation and ecommerce solutions.
http://www.goodideacreative.com/
Grapefruit Design (United Kingdom)
Creative virtual web design agency that provides services including corporate identity, advertising and graphic design, branding, illustration and web programming. Offices in Utah and United Kingdom.
http://www.grapefruitdesign.com/
Collection of freelance art directors, copywriters, designers, computer artists, new media gurus and more.
iCOM - Innovative Communications
Creative & technical consultancy for web, print & IT marketing & communications projects, located in Joelton, Tennessee.
Intelligent Audio - Audio Production/Recording Studios
Digital audio recording studio providing audio production for broadcast and multimedia development.
http://www.intelligentaudio.com/
Illustrator specializes in the production of comp artwork and storyboards, primarily for the advertising industry.
http://home.earthlink.net/~jimmy57
Offers advertising expertise, creative services for all media, copy writing, graphics design, print design, sales promotional services, as well as web site design, repair and promotion.
http://www.kirwood.com/index.html
Company provides publishing, design of collateral, corporate identity, consulting and web design services.
Provider of integrated media services including video, film, web site development, ecommerce, multimedia presentations, CD-ROMs and printed materials.
Radio commercial production company; based in Houston, Texas.
Provides services in creative direction, copywriting, broadcast production, advertising, marketing and promotion.
Full-service agency providing advertising, graphic design and marketing communications.
Company provides stationary mega-image projection, outdoor projectors for projection onto a variety of outdoor surfaces, mobile projection vehicles that cruise the city streets projecting mega-images cascading from building to building, mega-motion pictur
http://www.techniquemirage.com/
Listing of resources in the southeastern US for film, video, television broadcast and production, photography, graphic art and design, printing and pre-press, meeting and event services, as well as multimedia.
http://www.telefilm-south.com/index.html
Provider of design services for brochures, logos, menus, magazine ads, posters, signs and all print media.
http://www.bizworkshop.com/page2.htm
International design firm offers a wide range of services including product and graphic design, corporate wardrobe consulting, fashion design, website development and website management.
Offers creative design and communication services for branding and marketing efforts through website development, CD-ROM production, print collateral, business papers and other services.
Media barter and negotiation services with radio, television, and outdoor advertising companies throughout the U.S. Offers production of commercials and ads for billboards, print, and broadcast; based in Arlington, Texas.
Freelance designer/copywriter provides services in marketing strategy, corporate identity, web sites, ads, letters, direct mail and brochures.
Provider of business marketing services including yellow pages programs, directory advertising consulting, web site design and hosting, search engine registration, banner ads, direct mail, brochures and multimedia presentations.
Company provides photography for advertising, catalogs, annual reports, conceptual portraits, editorial, CD covers, head shots and architectural, professional editing and writing services, as well as online and print services.
http://www.zebraproductions.com/
Tips & Advice to help you make your decision on Advertising Production Services
Advertising production services can help your business create effective advertising for print, digital and video uses. Depending on your businesses ideas and knowledge about the type of advertising needed for your business services or products, production service companies can help you develop a plan to produce great advertising.
One of the first considerations when starting the ad production process is budget. Determining a budget ahead of time will help reign in the possibilities and options and help professionals provide in-budget ideas and advice. Another consideration is audience. Your target audience is extremely important, as it will help determine whether you choose an ... more
Advertising production services can help your business create effective advertising for print, digital and video uses. Depending on your businesses ideas and knowledge about the type of advertising needed for your business services or products, production service companies can help you develop a plan to produce great advertising.
One of the first considerations when starting the ad production process is budget. Determining a budget ahead of time will help reign in the possibilities and options and help professionals provide in-budget ideas and advice. Another consideration is audience. Your target audience is extremely important, as it will help determine whether you choose an online ad versus a newspaper advertisement.
It is recommended that you select to meet with several ad production companies before signing a contract, to see which company can provide the services you need and understands the vision of your business. Most companies provide initial consultations to establish a business relationship and determine your needs as a client which include budget, creative ideas and timeline.
Business.com can help your business identify the best advertising production services to create your next advertising campaign. Please visit the links on the left to find out more about different companies and services.
