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Directory of makers and sellers of software for advertising agencies. Review listings for links to advertising software providers and advertising software solutions.

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Advertising Software Key Terms

Advertising software can be a tremendous time and resource saver for both small advertising agencies and large firms. There are numerous packages on the market that offer a wide variety of features and functions that can speed up bookkeeping and sales. Advertising software can help agencies manage many processes, including lead tracking, landing pages and pay-per-click ad revenue. It can also help agencies manage their digital assets and media purchases, and provide a platform for online collaboration.

Lead generation

Some advertising software has features that can generate a list of prospective customers that have expressed interest in or inquired about a business' services or products. This process is called lead generation.
Try: Brian Carroll writes the B2B Lead Generation Blog.

Landing page, or lead capture page

Landing page is an online marketing term that is also sometimes referred to as a lead capture page. It is the page that appears when a web surfer visits a site and clicks on an advertisement or a link. Advertising software includes landing pages.
Try: To find out more about landing pages, go to Word Biz.

Pay per click, or PPC

Pay per click, or PPC, is an Internet advertising model used on search engines and content sites on which advertisers pay the host only if visitors click through the ad. Advertising software typically generates key word phrases that are relevant to the target market advertisers have identified.
Try: Brick Marketing has an in-depth discussion of PPC.

Media buying

Media buying means purchasing time and ad space in various markets such as radio, Internet, TV and print for the purpose of advertising. Advertising software companies often offer media-buying services.
Try: Dave Chaffey explains different aspects of media buying.

Digital-asset management

Digital-asset management refers to the process of letting users browse, search, download or order any image in the system that has been built for this purpose. Typically, the systems let you index and catalog images to allow searches. Advertising software often includes this function.
Try: You can find more information at Digital Asset Management.

Online collaboration and proofing

Online collaboration and proofing is the process of allowing multiple users in scattered locations and various time zones to review advertising copy. Advertising software can collect, track and manage users' feedback.
Try: Aquent discusses online collaboration and how it is used in its software program, RoboHead.

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Tips & Advice to help you make your decision on Advertising Software

Every company needs advertising to stay on top of their game and draw more attention from prospective clients. The goal to ensure your company is a well known name and one of the first options clients think of for your specific products or services. While some companies are lucky enough to have an advertising department or have a firm on retainer, other companies have to work on marketing and advertising without the help of seasoned professionals. All is not lost though, when you have a high quality advertising software program to help out. These programs can make a huge difference in how effective your marketing efforts are.

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