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Annuity Lead Generation Basics
Using annuity sales leads lists to find clients can save you time and money if you use appropriate lists and develop the leads into sales. There are numerous ways to generate annuity leads, including advertising in magazines, newspapers and on the Internet.
Consider the following annuity lead generation basics to help you turn annuity leads into annuity sales:
- Use your time to develop and nurture your annuity lead list.
- Advertise your services to get more annuity sales leads from people who are genuinely interested in the annuities.
- Turn annuity leads lists into annuity sales using tried and true techniques.
Outsource your annuity lead generation needs
Outsourcing your annuity lead generation needs to annuity lead list providers enables you to spend time closing the annuity sales instead of generating leads. Many of these companies are very affordable. When you buy annuity leads from an annuity lead generation provider, make sure their methods represent your company's values. Some less than reputable companies use unethical practices, such as ignoring the National Do Not Call List, which puts a negative image out for your company.
Get annuity sales leads from strategically placed ads
Placing ads for your financial planning service in strategic places, such as the yellow pages of the phone book or in local business newsletters allows you to target people who may be interested in purchasing an annuity from you. When people contact you from these ads, you can add them to your annuity sales leads list if the person doesn't buy an annuity on the initial contact.
Make the most of leads for annuities
Once you have your annuity leads list generated, you have to make the list work for you. The first step is to weed out leads that aren't genuinely interested in purchasing an annuity. Once you do this, you can work on nurturing the remaining leads into sales.
- Keep a detailed record of all conversations you have with potential clients from the annuity leads list. This enables you to build on the previous conversations with each subsequent sales call.
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Tips & Advice for Annuity Lead Generation
Many small businesses with a large amount of available capital are moving into annuity markets. People tend to sell annuities at a lower value than their eventual payout to generate quick cash. Your company can benefit from annuity lead generation if you regularly seek out annuity recipients to offer them an up-front payment for signing over their regular payments. Companies that already offer loans and other interest-based deals may also benefit from the addition of annuity management.
Annuity lead generators are companies that actively seek out those with a current annuity. These organizations vet buyers to ensure they have an annuity and may even go as far as to ask them if they are willing to sell. The generators then compile lists of contact information on the recipients and sell these lists to annuity purchasers. The purchasers may pay a subscription fee to receive regular updates, a one-time payment for any number of leads or a combination of the two monetization types.
Always be aware that not all lead generation companies are legitimate. Use your experience in the market when evaluating such companies, and never pay more for leads than you would have spent to acquire the lead yourself. Business.com remains a great source for the latest information on annuity lead generation and other resources for your small business.
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