Top Vendors for Banner Ad Placement Services

Providers of banner advertising design and placement services.
Online Marketing by Deluxe

Extend your online reach with custom analysis, professional templates and increased exposure. Deluxe has all the tools you need to implement an effective online marketing campaign.

deluxe.com

Online Marketing by DeluxeVisit deluxe.com
Aerial Display Advertising Services

Providers of skywriting and flying advertising banners. more »

Online Ad Placement Services

Internet advertising placement services. more »

Newspaper Advertising

Companies that specialize in buying and selling newspaper advertisments. more »

Food and Beverage Advertising and Marketing

Offering advertising and marketing services for food and beverage businesses. more »

Agriculture Advertising and Marketing

Offering advertising and marketing services for a griculture businesses. more »

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Magazine Advertising

Companies that specialize in magazine and print advertising. Vendors offering access to classified and display advertising. more »

Advertising with Banner Ads

Sure, every business needs to be online these days. The most successful ones, however, advertise there, too. Banner ads – those popular rectangles of ad space that pepper Web sites across the Internet – can do a lot within a relatively small space and for a relatively small investment. Among other things, they can:
  1. Build brand awareness.
  2. Boost Web site traffic.
  3. Generate sales leads.

Conceive your campaign

Banner ads are worth testing if you want to sell a low-end product to impulse buyers or if you want to develop brand awareness for higher-end services. Research the benefits of banners to decide if they're the right medium for your message.

Write your ad

A banner should read like a billboard: short and sweet. Keep text simple and always include a call to action so that prospects don't just click, they buy.

Design your ad

The best way to grab consumers' attention is with stellar graphics and rich media, such as animation, sound and interactive effects. The more attractive an ad is, the more memorable its message will be.

Choose the right real estate

A successful banner speaks to the right people in the right places so use banner advertising on smaller sites with specialized content.

Purchase ad space

Banner ads performance is measured in impressions (the number of times an ad is seen) and sold at a cost per thousand impressions (CPM for short). The average price for a banner ad is between $20 and $100 CPM. The size of both your ad and your audience can affect its price.

Look for results

Is your banner working? To find out, you'll need software to monitor impression and click-through rates, and a system for measuring conversions, or the number of click-throughs that result in a purchase.
  • Banners should only be one part of your online advertising campaign. Combine them with e-newsletters, search engine advertising and search engine optimization for maximum effect.
  • Link to the correct page on your Web site; linking to a page that is irrelevant or out-of-date can spell disaster.
  • Keep your ad's file size low so that it loads quickly and easily on prospects' computers.