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Banner Ad Templates Key Terms

Banner ad templates are pre-formatted banner ads set up so you can add your own information to use them to advertise online. If you've never done this before, there are some banner ad templates key terms that you might want to learn.

Most templates measure banner ad dimensions in pixels and come in various sizes, some of which have specific names, such as leaderboard and skyscraper. The type of file format or the application that created the animation is also an important way to identify banner ads.


A pixel is a tiny square of color on your computer screen. These squares make up the images you see. Graphic artists and web designers use the pixel as the standard unit of measure for banner ads, so a banner ad's size will be a certain number of pixels wide by a specific number of pixels tall.


A skyscraper is any tall, skinny banner ad. These ads are a good shape for the side panels of blogs or other sites with wide pages and multiple columns. Make sure websites you want to advertise on have this kind of format before designing one of these.


Leaderboard refers to the combination of the size and position of a banner ad. A leaderboard banner ad is typically 780 x 90 pixels in size, and website designers position it near the top of a web page, usually below the page header and the content. This position ensures people will notice your ad, but it is also likely to be expensive.

Flash banner

Flash is a type of animation application that results in smooth, effective and professional-looking animations. A flash banner is a banner of any size that uses Flash to create its animation.

GIF banner, or graphics interchange format banner

GIF, or graphics interchange format, is a file format that you can use to create images using a number of different graphics applications, including Photoshop. A GIF can be static, meaning it has no moving parts, or animated. GIF banners are generally easier to create than Flash banners.


BannerSnack is a popular banner generating software. It allows you to use templates without the need to know the coding or technologies.

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